Sky Bet sponsor Football League

Sky Bet have been unveiled as the new sponsors of the Football League and have gone top price every team in the three divisions.

Last Updated: 18/07/13 at 17:42

Sky Bet: Named as sponsors of the Football League

Sky Bet: Named as sponsors of the Football League

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Starting in the coming 2013/14 season, the League's flagship competition will be titled the Sky Bet Football League, with its three divisions being becoming the Sky Bet Championship, Sky Bet League One and Sky Bet League Two.

Sky Bet's head of trading Sandro Di Michele said: "This is a ground-breaking deal for Sky Bet and the Football League and is a really exciting opportunity for the Sky Bet trading team.

"We want to be the home of betting for all supporters of Football League clubs and in recognition of this Sky Bet are best price on all 72 clubs to win their league. You will not find better outright prices across the Championship, League 1 and League 2 so we are the bookmaker to have your ante-post accumulator with.

"We really want to give something back to supporters of the 72 Football League clubs so as well being top price on every team to win the league we will be offering specials on all three divisions, specials for the 125-year anniversary of the Football League and also weekly specials for every club throughout the season."

Check out Sky Bet's enhanced prices on the Championship

Check out Sky Bet's enhanced prices on League One

Check out Sky Bet's enhanced prices on League Two

This is Sky Bet's first ever off-screen football sponsorship and is aimed at building even greater awareness of Sky Bet's growing range of online and mobile betting services.

Sky Bet are currently the UK's fourth largest online bookmaker and the fastest-growing. At Sky Bet, football fans can find a huge range of popular markets throughout all divisions as well as a variety of Football League specials which have been created to celebrate both the new partnership and the 125th anniversary of the Football League.

Sky Bet's mobile app is one of the top-rated in the App store and over one million UK residents have placed a bet with Sky Bet in the last 12 months.

In addition to title sponsorship of the three leagues, Sky will also use its partnership with the Football League to explore opportunities to support grassroots football. They will also offer customers exclusive competitions and promotional offers, including access to Football League match tickets.

Richard Flint, managing director of Sky Bet, said: "The sponsorship of the Football League helps us engage with millions of football fans spanning all 72 League clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide, starting with our trading team going top price on all Football League teams to win their respective league. The strength of our technology supported by a trusted brand that is part of the fabric of football means we're ideally placed to add to the match-day experience of fans.

"This is a ground-breaking partnership for Sky Bet. As title sponsor, we are relishing the opportunity to enhance the football experience for Football League fans through our range of league specific markets and price boosts. In the past, fans would go into a betting shop on the way to the ground but with our industry leading mobile app and website, they can place their bets quickly and conveniently whether they are going to the match or watching it on Sky at home."

Football League chairman Greg Clarke added: "I am delighted to welcome Sky Bet to working with the Football League and its clubs. This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

N

ice work John.. have to agree with everything. Never measure your wealth in money.

wexford_blue
We're Not All Jealous Guys...

I

s it the same people that complain about Chelsea that complain about Mayweather? You should by now know what to expect from both, if you can't appreciate how good they are at nullifying their opponents then don't watch them.

Noz2k
Chelsea: This Ending Always Justifies The Means

I

do concede though, that getting rid of Luiz has made them less entertaining. In the same way that driving with both eyes open is less exciting, but probably a good idea.

megabrow (cufc)
Chelsea: This Ending Always Justifies The Means

Footer 365

Stephen McManus says Motherwell are full of confidence

Stephen McManus says Motherwell are full of confidence despite being adrift in the Scottish Premiership playoff place.

Arsene Wenger only wants to bring 'world-class' players to Arsenal

Arsene Wenger has revealed he is only looking to add “top, world-class players” to his Arsenal squad this summer.

Hull 1-3 Arsenal: Alexis Sanchez nets twice to move Arsenal level on points with Man City

Alexis Sanchez scored twice in the first half to help Arsenal coast past Hull with a 3-1 win at the KC Stadium.

Mail Box

Blaming Van Gaal For United Slump...

Wayne Rooney in midfield, the same balls aimed at Marouane Fellaini...Louis van Gaal has to find a solution. And a Burnley fan embraces relegation...

Shouldn't We Give Players Time?

Do we really want to throw out the baby with the bathwater every single summer? We also have a Man United fan who wants massive investment. And more...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company