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Sponsorship deal for Brighton

Brighton have signed a deal with American Express which will see the financial services company become the club's new shirt sponsor from next season.

Last Updated: 13/03/13 at 15:18 Post Comment

Amex Stadium: New deal extends sponsorship to shirts

Amex Stadium: New deal extends sponsorship to shirts

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Albion have not revealed what the "multi-year agreement" is worth but chief executive Paul Barber has described the deal as the biggest in the club's history.

The agreement will see the American Express logo adorn the front and back of the first-team's new shirt, which is set to be unveiled on Wednesday and will go on sale to supporters in the summer.

The American Express logo will also be prevalent on the club's development, youth and women's team shirts, with the US company already holding naming rights for the Seagulls' Amex Stadium.

Barber told Brighton's official club website: "American Express has proven to be a fantastic partner as our stadium naming rights holder and key partner of our charitable arm, Albion in the Community.

"To see one of the world's biggest and most respected companies extend its relationship with us in this way, cementing its position as the club's main sponsor, is fantastic news for us.

"This is a significant deal for the club and the biggest in our history.

"We are extremely grateful to American Express for its continued support. I would like to thank them for the invaluable expertise, assistance and advice they have provided to our club since the stadium opened, something that only a truly global brand can offer."

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terling needs to be told though that upon entering the Arsenal squad he will re-enact the final scene from Highlander where he will be thrown around a warehouse by cartoon dragons and then be a mere mortal that will only ever spend three to four weeks a season playing football and the rest on the physio's bed. There can be only one.....player available at The Emirates.

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o, you've not silenced anyone Andros, i'm afraid. We know you can score a great goal, and it's really handy to have your direct running and willingness to shoot on the bench. But until you can do the other things expected of a winger (beat the man, put a decent cross in, stay wide etc) then you can't expect more than a regular cameo. Wonderful goal though, what a hit! No wonder Buffon wanted the shirt.

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