The Scot was unveiled as Roberto Martinez's successor on Monday and immediately confirmed that he was under no pressure to sell star men Callum McManaman, Shaun Maloney, James McCarthy and Arouna Kone.
That may not be enough to prevent the quartet leaving anyway but Coyle can at least take comfort from knowing that any windfall will be made available to strengthen his squad.
"We don't go into football to lose money," said Whelan. "We were one of the few clubs to make a profit last year and we stay within the limits of what we can and cannot do.
"But I have promised Owen every transfer fee will go straight back out for spending out on the football field.
"That is what we believe in. The intention is to get back in the Premier League. It may take two years. It may take three. It might take longer."