Goodison Park

Next Game

Everton v Stoke

Friday, 26 December 2014, 15:00

Barclays Prem

St. Mary's Stadium

Last Game

So'ton 3 - 0 Everton

Saturday, 20 December 2014, 15:00

Barclays Prem

Everton crest sparks anger

Everton have provoked a backlash from fans after revealing a new club crest.

Last Updated: 25/05/13 at 22:29 Post Comment

Goodison Park: Will feature updated Everton branding next season

Goodison Park: Will feature updated Everton branding next season

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

The updated design no longer features the club motto 'nil satis nisi optimum' - meaning 'Nothing but the best is good enough' - that has been present since 1991.

Goodison Park chiefs said the new version formed "a concise, modern and dynamic representation of Everton", and was produced after consulation with various stakeholders, including fans.

But there was widespread criticism on social media and an online petition garnered more than 6,000 signatures within hours of the crest being unveiled.

A statement on the Everton website, attempting to explain the re-design, said: "The previous version of the crest - created 13 years ago - was often misrepresented, suffering regularly from the omission of key elements like our name and our year of formation.

"As technology marches on, those challenges have increased. On television, on websites, on mobile devices, the crest was far too often badly reproduced.

"Our team carries a responsibility to maintain a refreshed and relevant identity for the club. We recognised the need to do this with diligence and sensitivity - with one eye on the past but also one eye on the future.

"We researched our history, we reviewed the evolution of our crest and we benchmarked against other major sporting brands.

"Created following an extensive consultation process with fans, supporters' groups and branding experts, our new club crest combines four historic elements of the outgoing crest - the tower, the shield, our name and the year of our formation - to form a concise, modern and dynamic representation of Everton."

The club added: "The name Everton and the 1878 date have been incorporated into the shield which does not feature the Latin motto.

"Although 'Nil Satis Nisi Optimum' is not included in this new design, it will still have a high-profile presence throughout the club, and a new range of retail products are being introduced."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

I

really enjoyed this. Thanks F365 for another year of work avoidance - happy Christmas.

megabrow (cufc)
Our Person Of The Year: Alan Pardew

I

m no Sam Fan and this article sums him up beautifully. I always like to imagine that when he watches anything on TV and hears clapping, he stands up and aknowledges the applause, thinking its for him!

cozens
Football Managers On TV: Sam Allardyce

N

ah, Fergie is just having another pop at Rooney. He just wants to put him down whenever he gets a chance. Rooney is by far the best English player. Carrick is not far behind, mind. However, by elevating Carrick like that, Sir is having a dig at Wayne. Fergie is well-known for mind games like that. Good to see he's still feisty.

timbo
Van Gaal will thrive - Ferguson

Footer 365

Premier League: Nemanja Matic says Chelsea can win quadruple

Chelsea midfielder Nemanja Matic insists the Blues can win the quadruple this season.

Ronald Koeman facing selection crisis ahead of Southampton's match against Everton

Harrison Reed's impressive display against Everton has given Ronald Koeman a selection dilemma.

Scottish Championship: SFA has reject Rangers' request to increase Mike Ashley's shareholding in club

The SFA has turned down a request from Rangers to allow Mike Ashley to increase his shareholding in the club to 29.9 per cent.

Mail Box

Van Gaal's Half-Term Report Card...

One Man United fan isn't happy with the rate the team is progressing under Louis van Gaal, while the mailbox also wishes Liverpool fans a Merry Mid-Table Christmas...

Hang On, Rafa's Success Is No Fluke...

The afternoon mailbox kicks the morning mailbox's arse after claims that Rafa Benitez has fluked his success. Plus, big talk about Liverpool's progress and lots more...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property