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The City Ground is rarely a dull place, these days. Whether that's through providing schadenfreude opportunities for everyone else with hilarious antics like not signing a player because of an eye test, tossing aside managers like a child picking the petals from a daisy or by scoring last-minute winners, as they did against Blackburn on Saturday, Nottingham Forest usually provide entertainment.
The return of Billy Davies last season, while viewed as the second coming of a mini Scottish Jesus by some, looked like pouring oil on a fire (oil that was already on fire, poured onto another fire), after owner Fawaz al-Hasawi fell-out quite flamboyantly with a couple of other managers. Davies had been dismissed the first time around after what we'll describe as 'differences of opinion' with the previous chairman, the late Nigel Doughty, notably over transfers. What could possibly go wrong?
For the moment though, it's one big happy family at Forest. Public statements from Davies are quite rare these days, since he has chosen not to grace the local media with his thoughts, but on Friday night he took to Twitter, via his agent's account, answer questions from Forest fans. One asked if he'd be willing to sign a long-term, eight-year contract at the club, and Davies's answer was: 'Yes if Fawaz and Aziz were in control.' Indeed, owner and manager have been very keen to play up what good pals they are, presumably in an attempt to convince the world that there won't be any problems this time, thank you. That, or they really are best mates.
And it doesn't appear to be purely PR fluff at present, either. While the number of troubling stories that have emerged from Forest in the last year make one very cautious about thinking everything is peachy, Forest certainly haven't been coy about their intentions in the transfer market this summer. Nine players have been signed, including a shrewd loan deal for Jack Hobbs, the £1million purchase of Jamie Mackie and the return of Kelvin Wilson, who came back to Nottingham from Celtic for personal reasons. The latter cost £2.5million, which for a centre-back whose contract only had a year to run, is quite a sum for a Championship club.
Add to this strong interest in the likes of Charlie Austin and Gary Hooper, who both took better (both professionally and, one presumes, financially) offers, and a promise that transfer business is not yet done, the Al-Hasawis are, to use an inelegant phrase, backing their manager.
They have crafted a squad that has both depth and options, crucial things in the grind that is the Championship. Forest's defence, with Hobbs, Wilson, Eric Lichaj and criminally underrated club captain Chris Cohen shielding promising young keeper Karl Darlow, will be among the best in the division. There is plenty of creativity in midfield, through Henri Lansbury, Radi Majewkski and Andy Reid. One of last season's key issues has been addressed with the addition of widemen Jamie Paterson and Djamel Abdoun, while the team isn't lacking in beef either, with Darius Henderson and Mackie providing some muscle.
Davies says he wants three more, too - probably at least one more striker and a scrappy midfielder, plus there was talk of a move for Wolves winger Bakary Sako this week as well. If those additions are made, he will have built a formidable squad, although fans were similarly optimistic this time last year after a frantic-yet-efficient final month of the transfer window, in which a whole new team was recruited. With these owners it's best not to predict what lies ahead, but their work this summer has been encouraging.
It was displayed in the win over Blackburn quite neatly. Forest were the better side in the first-half, but after failing to make a breakthrough were pegged back by the hosts, and required something different. Thanks to their summer spending, they were able to do just that, with Davies calling on Mackie for a shade more 'oomph' and running from the bench. Mackie provided this, scrapping out a chance for Henderson to spank in the 90th-minute winner. Their range of options will be vital in the coming season.
It's hardly surprising the Al-Hasawis are so keen to spend, of course. The old financial douche motto of 'spend money to make money' certainly applies in the Championship this season, with the increased riches of the Premier League making £ signs spin like fruit machines in owners' minds. To repeat a quite astonishing stat - in this coming season the bottom team in the Premier League will earn more than Bayern Munich did for winning last season's Champions League. Everybody wants their fingers in this particular pie, more so now than ever.
Forest seem to be attempting to take advantage of some relative financial reticence in the Championship this season. QPR must get back as soon as possible and are spending accordingly, Watford have made themselves better than the side who very nearly went up last term and Reading have added, but while many teams have made some canny additions, there doesn't seem to be much money flying around, for understandable reasons.
While it might not quite be sh*t or bust for promotion, it's preferable to achieve it as soon as possible. Forest are aiming for that, and Davies will not be able to complain about a lack of support if he doesn't manage it this time.
Nick Miller - follow him on Twitter