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Reflecting on two days of reportage, opinion and discussion, one word seems to encapsulate the Sir Alex Ferguson book: control.
Control of the dressing-room. Control of the players. Control (or lack of control) of their choice of life partner. Control of the club. Control of the media. Control of the release of the book, right down to what the journalists at the press conference should wear. Control of the attendees - one question only, if you please.
Lose control and the players will eat you alive. The media will do likewise. Lose control and you end up looking uncomfortable in an interview with Jon Snow.
Ultimately, building and maintaining control of everything football at Manchester United was at the heart of Ferguson's prolonged success. Snow may (only somewhat jokingly) accuse him of running a Stalinist regime at Old Trafford, but in this, Ferguson was essentially correct. Football clubs are not democracies. There's no room for consensual, lowest common denominator strategising and decision-making. The manager has control - or he is not the manager.
So, if Roy Keane is a waning force on the field and is too outspoken off it, he has to go. If Paul Ince thinks he knows more than the manager and no longer feels he has to listen and learn, then he has to go. And if David Beckham finds it difficult to focus on the job of making Manchester United the best side in England and Europe, for whatever reason, he has to go too.
But as Sir Alex correctly pointed out, there is danger when a person has too much control and perhaps becomes bigger than the organisation he runs. Ferguson suggests that Liverpool's handling of the Luis Suarez saga was a case in point. There was simply nobody big enough at Anfield to tell Kenny Dalglish to wind his neck in over the Uruguayan, nobody to say 'no' when the t-shirts were being printed. The result? The tarnishing of the club's reputation and standing.
Fergie's cautionary tale of the goings-on at Anfield gives a little pause for thought, however correct his reading of the situation may be. It brought to mind Ferguson's last consequential act as Manchester United manager - the appointment of Everton'' David Moyes as his successor. Such was Sir Alex's standing in the Theatre of Dreams, was there anyone at Old Trafford in a position to say 'err, hold on a minute!'?
Paul Little - follow him on Twitter