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After the debacle of the last summer transfer window left Brendan Rodgers a striker light at the start of his first season in charge, Liverpool have acted swiftly this year in their attempt to build a squad capable of challenging for a top-four place.
With very few sides currently spending money it has been claimed that the Reds' activity might give them a slight advantage over their rivals and club officials have been quick to pat themselves on the back. "It's fantastic, the third signing of the summer and very early in the window," said managing director Ian Ayre after Liverpool secured Iago Aspas from Celta Vigo, while adding that "it's not always possible but it's always important" to make early moves in the market.
Ayre's optimism has been echoed by both Rodgers and Steven Gerrard but it is difficult to argue that the Reds have stolen a march on their competitors. Of the four deals Liverpool have completed so far, only one - Aspas - required the club to beat off competition, and even then it didn't appear that the forward was in huge demand.
This is not to say that Aspas won't be a success, or that Kolo Toure, Simon Mignolet and Luis Alberto - who were all signed with relative ease - won't boost a squad that looked worryingly thin at times last season. But it's also important to remember that two first-teamers, Jamie Carragher and Jonjo Shelvey, have left the club, while the fact that Liverpool's rivals have remained unmoved by their busyness is telling.
Indeed, we would scoff at the very thought of Paolo Di Canio claiming that Sunderland's summer transfer business has been a success so far simply because they have recruited in depth. Whether Valentin Roberge and Cabral possess enough quality to lift the Black Cats into a position of relative comfort in the Premier League is as debatable as Toure and Mignolet offering an immediate boost to Liverpool's Champions League hopes.
Had Henrikh Mkhitaryan - the one player for which Liverpool have faced fierce competition - been lured to Anfield from Shakhtar Donetsk, then Ayre and Rodgers would have much more to boast about. Not only would the Armenian have added proven quality to the first team, but his acquisition would have stood as a statement that Liverpool can still compete at the top end of the market despite their continued absence from Europe's elite competition.
As it stands, the only real advantage gained from opening the chequebook so soon in the window is having four new faces in time for pre-season. And even this benefit is negligible, as Toure and Alberto are unlikely to command first-team spots and Mignolet is nothing more than a like-for-like contender for Pepe Reina's role.
Simply by being busy in the transfer market Liverpool appear to have engendered optimism ahead of a renewed bid to return to the top four, but the early birds are yet to find the juiciest worms. That ambition may depend on Luis Suarez's future and the money his exit could generate, but for now it's difficult to argue that Liverpool have made any real headway despite their swift action.
Matt Stanger - he's on the Twitter.