In our new Transfer Focus feature we take a look at Atletico Madrid striker Radamel Falcao.
The Colombia international has been heavily linked with a move to Manchester United recently and Sky Bet now go 2/1 (in from 11/1 a week ago) that he makes the switch to Old Trafford this summer.
Sir Alex Ferguson has played down the speculation but the press reports continue with Real Madrid and Chelsea also thought to be in the running for the forward's signature.
What is there to know about the 27-year-old former Porto and River Plate striker? Find out right now:
Who Wants Him?
Manchester United (2/1 to sign Falcao this summer with Sky Bet): The Red Devils are at the head of Sky Bet's next club market for Falcao after press speculation over the last week but where would the forward fit in? His arrival at Old Trafford would surely see an attacking departure from Old Trafford and that has led to the rumour mill linking Wayne Rooney and Javier Hernandez with a move away. There is no doubt about Falcao's quality but other clubs need him more so will United go that extra mile? Sir Alex Ferguson did for Robin van Persie so don't entirely rule it out.
Manchester City (4/1): This season has proved just how much City could have done with beating United to the signature of van Persie last summer. That means a new striker is a must during the summer and they don't come much better than Falcao. Mario Balotelli departed the Etihad in January, Edin Dzeko continues to be linked with a return to Germany and there are always question marks about Carlos Tevez's future. That means Sergio Aguero is the only forward City have to rely on and another top-class attacker in their armoury would definitely be a good thing.
Real Madrid (9/2): Real know just how good Falcao is having seen him strut his stuff for local rivals Atletico over the last couple of seasons. The Colombian continues to perform better than Karim Benzema and Gonzalo Higuain to make his mark as the number one striker in the Spanish capital. Cristiano Ronaldo is the main man with the goals for Real but Falcao could easily slot in alongside the Portuguese star. Now that really would be something to frighten Europe's top clubs.
Chelsea (7/1): The Blues have consistently been linked with a move for Falcao over the last couple of years and you can easily see how he would fit in at the head of their attack. Fernando Torres has failed to sparkle since moving south from Liverpool and there's no doubt just how much the fans would welcome the statement of intent that the signing would bring. We are a long way from knowing who will be in charge of Chelsea next season but that didn't stop them sorting out the deal for Eden Hazard before Roberto Di Matteo was confirmed as boss last summer. Expect owner Roman Abramovich to go all out if Falcao is his number one target.
Also available with Sky Bet: Barcelona (12/1), Bayern Munich (16/1), Juventus (20/1).
Sky Bet's Chris Spicer says: "Manchester United were pushed out from 6/5 to 2/1 to sign Falcao after Ferguson this weekend scoffed at the reports linking the Columbian with a move to Old Trafford.
"Rivals Manchester City are the 4/1 second favourites in the market to sign forward, should they need to replace Edin Dzeko who has been widely linked with a move to Germany.
"It does seem clear however that Falcao will leave Atletico Madrid in summer, with the club looking to cash in on their star striker."
This season's Primera Division: 28 games, 24 goals - including five goals in one match against Deportivo and a hat-trick against Athletic Bilbao
Europa League record: 33 games, 31 goals - Falcao won the competition with both Porto and Atletico Madrid in the previous two seasons to finish both campaigns as top scorer (he's also scored four goals in eight Champions League matches)
International record: Falcao has scored 16 goals in 43 matches for Colombia - his first strike came against Montenegro during the 2007 Kirin Cup in Japan.
Falcao's father Radamel García played professionally as a defender in Colombia
Falcao previously worked with Atletico Madrid coach Diego Simeone at River Plate in Argentina and they won the Clausura title together in spring 2008
Aston Villa and Liverpool were both linked with a move for Falcao before he left River Plate for Porto in 2009
Falcao broke Jurgen Klinsmann's record of 15 goals in a UEFA Cup/Europa League season on the way to helping Porto lift the trophy
Falcao's hat-trick for Atletico Madrid against Chelsea was the first to be scored in the UEFA Super Cup
What Falcao Says
April 2013: "In recent weeks I have tried to isolate myself and not think about the rumours about my future. I do not really know where that information (joining Manchester United) has come from, that is part of the press. I'm focused only on Atletico Madrid. I do not let the market rumours affect my performance." RCN.
January 2013: "I think English football is an important league. It's where football was born and people watch it passionately. One that's still playing is Ryan Giggs (a Premier League player Falcao admires) who has always been an important player in his club and continues to be a very elegant player."
What Others Say
April 2013, Manchester United manager Sir Alex Ferguson: "Do you honestly believe that (reports linking United with Falcao)? Really? It does amaze me that you come up with that one." Manchester United's official website.
April 2013, Atletico Madrid manager Diego Simeone: "The same thing happened at the same stage of the season last year. It's not news. Falcao is a great player and it's logical that the best teams in the world are interested in him. It doesn't surprise me."
September 2012, Falcao's father Radamel Garcia: "His dream is to play for Real Madrid. Since he was a boy he's always wanted to play there. Other teams in Europe like Chelsea and Manchester City were interested in him. If he can't play for Real Madrid, he'll play for a team in England." El Gran debate de Todelar
The Sun, April 14 Manchester United boss Sir Alex Ferguson will not join the race for Radamel Falcao.Daily Star, April 14 Sir Alex Ferguson's fierce desire to improve Manchester United means Radamel Falcao could well end up playing for the Old Trafford club next season.
Daily Mirror, April 11 Manchester United have joined Manchester City and Chelsea in the chase for Atletico Madrid's £50million-rated Radamel Falcao, placing another question mark over the future of Wayne Rooney.
Betting Zone, April 18 (@BettingZone) #mufc remain favourites to sign Radamel Falcao, who has played down reports linking him with such a move
OptaJose, April 14 (@OptaJose) 5 - Radamel Falcao has scored 5 braces in 62 league games for Atletico (Sergio Aguero managed 10 in 175 matches). Impact
OptaJose, April 14 (@OptaJose) 33 - Radamel Falcao has scored 33 goals from just 33 league games for Atletico at the Vicente Calderon. Wild
Guillem Balague, April 14 (@GuillemBalague) I see Manchester United, PSG and Chelsea fighting for Falcao. I also see interested leaks coming from Madrid so the auction starts
Radamel Falcao, February 25 (@FALCAO - the man himself) To begin this week I would like to quote: "Limits, like fears, are often just an illusion" from your majesty Michael Jordan