West Brom have confirmed Pepe Mel as their new head coach on an 18-month contract.
The 50-year-old Spaniard moves to the Hawthorns as a permanent replacement for Steve Clarke, who was sacked last month.
Mel's most recent job was with Real Betis, who dispensed of his services on December 2.
Mel's greatest crime in Andalusia was to fail to live up to the success of last season, with a seventh-placed finish earning them a Europa League spot.
A heavy 4-0 loss to rivals Sevilla essentially saw him off but he has been out of work for less than six weeks, with Albion identifying him as the man they wanted.
Sporting and technical director Richard Garlick said on the club's official website: "I'm delighted to welcome Pepe to the club.
"His appointment concludes an extensive recruitment process during which we have cast the net far and wide to identify the most suitable candidate to take the club forward.
"Pepe was a strong contender from the outset due to his impressive achievements and has emerged as our number one candidate.
"He is a forward thinking coach whose teams are renowned for playing an attractive and positive style of football."
Keith Downing and Dean Kiely, who have led the Baggies with some credit for the five games since Clarke's departure, are to assist Mel, whose coaching CV also lists the likes of Alaves and Getafe.
The pair will be on the touchline against Southampton this weekend, with Mel in the stands.
Garlick added: "The Board is extremely grateful to Keith, the coaching staff and players for their efforts over the past month, which has yielded six points from four unbeaten league games.
"Keith will have an important role to play in supporting Pepe as he coaches in England for the first time."
Mel takes over a side out of the FA and League cups and 14th in the Premier League, some four points off the drop zone.Pepe Mel Factfile
1963: Born in Madrid, on February 28.
1974: Joins the Real Madrid youth system at the age of 11.
1982: Makes his first professional appearance for Real Madrid C.
1983: Steps up to Real Madrid B, going on to make 71 appearances and scoring 15 goals. The striker does not make the step up to the first team.
1987: Goes out on loan to Osasuna but does not make his official debut before switching to Castellon in the Segunda Division, where he spends two years.
1989: Joins Real Betis and helps the Andalusian side to promotion in his first season at the club.
1990: Plays his first - and last - season in the Spanish top flight for Betis, scoring 14 times before the side is relegated.
1993: Leaves Betis and joins Granada where he stays for two years.
1995: Joins Benidorm for a season.
1996: Makes the switch to Madrid-based Getafe.
1997: Splits his final season as a player between Andalusian side Ecija and French side Angers before announcing his retirement at the age of 35.
1999: Coaches his first side, the amateur club Coslada in Madrid.
2000: Manages Merida for a year before switching to a coaching role at Segunda Division side Murcia.
2001: Replaces Valencia-bound Rafael Benitez at Tenerife. His first spell as a manager in the Spanish top flight ends in the side being relegated.
2003: Has a spell at Getafe before moving to Alaves.
2004: Manages Brazilian side Corinthians for a one-year period before returning to work in Spain a year later.
2006: Is named manager at Rayo Vallecano and helps the side earn promotion to the Segunda Division in his second season in charge.
2010: Sacked by Rayo following a poor run of results. Signs for Real Betis in the summer.
2013: Leads Betis to seventh place in the Primera Division standings, earning them qualification for the UEFA Europa League.
December 2 - Sacked by Betis and quickly linked with the role at West Brom, although is later ruled out.
2014: January 9 - Signs an 18-month contract with West Brom.