The 34-year-old set up the website allaboutballerz.com in 2012 with the intention of giving young kids and established pros the opportunity to showcase their talents by uploading video clips of themselves in action.
The site has gone viral in its first few months with Premier League stars Darren Bent, Shay Given and Brad Guzan among a number of high-profile players to upload their videos.
And Branston, who has seen one of his users earn a trial at a Championship club, wants players who will be grappling for a club in the summer to use the site to get noticed.
"It's about getting the word out there that you might be available," he said.
"Twenty seven moves later I am in that predicament in the summer where I am out of contract and I don't know what I'm doing.
"Football is about opinions and proving people right or wrong. Just because one manager doesn't like you doesn't mean they all won't.
"Come and have a look at allaboutballerz.com and we'll help you out as much as we can.
"If the players are getting noticed then it is up to them to prove they are good enough, we don't promise anything, we don't sell a dream, we showcase these clips and help them get seen. We want lads to get contracts and stay in the game.
"By uploading the clips they are letting people know that their talents are available. It's about being in control of their career and proving people wrong about their ability. It's best they don't give up."