Roger Harding, who has been the club's kit man for more than 10 years, is critically ill but the Pirates' official website ran a story stating he had sadly passed away before issuing an apology.
"The club would like to apologise for our earlier story that kit man Roger Harding has passed away," it read.
"We were informed that Roger had passed away on Friday, but it turns out this information was not correct, and although Roger is very ill, he is still bravely fighting for his life.
"Roger is a very important part of Bristol Rovers and our thoughts are with his family and friends at he continues his battle.
"We apologise again for any hurt our previous statement has caused."