Anfield

Next Game

Liverpool v West Ham

Saturday, 31 January 2015, 15:00

Barclays Prem

Stamford Bridge

Last Game

Chelsea 1 - 0 Liverpool

Tuesday, 27 January 2015, 19:45

Capital One Cup Semi-Final

Dunkin' deal delights Ayre

Liverpool managing director Ian Ayre has welcomed the club's new multi-million pound global partnership with American company Dunkin' Brands Group Inc.

Last Updated: 16/01/14 at 17:41 Post Comment

Ian Ayre: Liverpool managing director has welcomed latest commercial deal

Ian Ayre: Liverpool managing director has welcomed latest commercial deal

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Dunkin' Brands is the parent company for both Dunkin' Donuts and Baskin-Robbins and the deal will see Dunkin' Donuts become the Anfield club's official coffee, tea and bakery provider, while Baskin-Robbins will be the official ice cream provider.

Ayre believes the income from these sort of commercial deals will help Reds manager Brendan Rodgers strengthen and improve his squad.

"In order to support Brendan we have to provide the resources to allow that," said Ayre.

"That is only allowable operating within your own means - they are the rules we have all signed up to - and this is absolutely vital in us being able to compete.

"We should be pleased and fans should take comfort from the fact commercially this club is right at the top of teams in that regard.

"In the modern game we talk about financial fair play and the ability to operate in transfer markets, and a big part of doing what we want to achieve here is generating revenue which supports what we do on the pitch.

"Fans are interested in seeing the team win matches and the way we do that is by putting the best team out there every week.

"There are a finite number of partners we can have on a global basis and it is vital as a football club, like our competitors, we compete in that.

"I don't think we're trying to catch up with anyone. Off the pitch I think we bat right at the top of the league in terms of our commercial activity and our performances in that regard.

"Our ambition is to be the best we can be for our fans, not compete with anyone else."

United States-based principal owner John Henry and chairman Tom Werner are in Liverpool this weekend for Saturday's home game against Aston Villa.

They will also be undertaking routine business during their time on Merseyside but Ayre insists there is nothing out of the ordinary about their appearance.

Ayre said: "The football is going well and the business is going well and it is a timely time to sit down and catch up but there is nothing in particular on the agenda."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

H

opefully Jose turns up to the game wearing a T-Shirt with Costa's face on, that's the classy thing to do in these situations right?

Petulant_Radish
Costa loses appeal

C

onfirmed. Nick Miller is a douche bag. Lazy, incoherent rant is what this article should be titled. And for the editor to have the temerity to pass this as acceptable writing is shocking. Ah well, anything for clicks right? You got mine. Well done. Your mother must be proud.

poolshortsdown
Gerrard Constantly Searching For That Final Hurrah

T

his Martinez guy is mental. He'll get us relegated. I said that when they appointed him. Sack him now, Bill!

nilsatisnisi
'No need to replace Eto'o'

Footer 365

Liverpool: Brendan Rodgers praises former Red Stewart Downing

Brendan Rodgers has praised in-form Stewart Downing and admits he did not want the midfielder to leave Anfield.

Premier League: Costa loses appeal against FA charge and gets three-match ban

Diego Costa has lost his appeal against an FA violent conduct charge and will start a three-match ban against Man City.

Sinclair joins Aston Villa on a season-long loan from Manchester City

Scott Sinclair has joined Aston Villa on a season-long loan from Manchester City, with a view to a permanent move.

Mail Box

Red Mist Better Than Calculated Costa?

Hmmm. We're not sure about this argument - one Mailbox says Luis Suarez is easier to forgive because he is a little loco. We also have mails on Studge and more...

It's A Massive, Big, Brilliant Mailbox

And we left lots of Suarez/Costa mails unopened. What we do have is a video of some rotten Suarez tackles and views on the future of football, Spurs, Liverpool and...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company