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Dunkin' deal delights Ayre

Liverpool managing director Ian Ayre has welcomed the club's new multi-million pound global partnership with American company Dunkin' Brands Group Inc.

Last Updated: 16/01/14 at 17:41 Post Comment

Ian Ayre: Liverpool managing director has welcomed latest commercial deal

Ian Ayre: Liverpool managing director has welcomed latest commercial deal

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Dunkin' Brands is the parent company for both Dunkin' Donuts and Baskin-Robbins and the deal will see Dunkin' Donuts become the Anfield club's official coffee, tea and bakery provider, while Baskin-Robbins will be the official ice cream provider.

Ayre believes the income from these sort of commercial deals will help Reds manager Brendan Rodgers strengthen and improve his squad.

"In order to support Brendan we have to provide the resources to allow that," said Ayre.

"That is only allowable operating within your own means - they are the rules we have all signed up to - and this is absolutely vital in us being able to compete.

"We should be pleased and fans should take comfort from the fact commercially this club is right at the top of teams in that regard.

"In the modern game we talk about financial fair play and the ability to operate in transfer markets, and a big part of doing what we want to achieve here is generating revenue which supports what we do on the pitch.

"Fans are interested in seeing the team win matches and the way we do that is by putting the best team out there every week.

"There are a finite number of partners we can have on a global basis and it is vital as a football club, like our competitors, we compete in that.

"I don't think we're trying to catch up with anyone. Off the pitch I think we bat right at the top of the league in terms of our commercial activity and our performances in that regard.

"Our ambition is to be the best we can be for our fans, not compete with anyone else."

United States-based principal owner John Henry and chairman Tom Werner are in Liverpool this weekend for Saturday's home game against Aston Villa.

They will also be undertaking routine business during their time on Merseyside but Ayre insists there is nothing out of the ordinary about their appearance.

Ayre said: "The football is going well and the business is going well and it is a timely time to sit down and catch up but there is nothing in particular on the agenda."

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terling needs to be told though that upon entering the Arsenal squad he will re-enact the final scene from Highlander where he will be thrown around a warehouse by cartoon dragons and then be a mere mortal that will only ever spend three to four weeks a season playing football and the rest on the physio's bed. There can be only one.....player available at The Emirates.

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he game changed in our favour when Carrick came on. We were able to play further up the pitch due to having a player who can give and go with the ball and keep possession. Yet barkley made some runs and Townsend scored a good goal but carrick's inclusion and chiellini's withdrawal made the biggest difference to the flow of the game

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o, you've not silenced anyone Andros, i'm afraid. We know you can score a great goal, and it's really handy to have your direct running and willingness to shoot on the bench. But until you can do the other things expected of a winger (beat the man, put a decent cross in, stay wide etc) then you can't expect more than a regular cameo. Wonderful goal though, what a hit! No wonder Buffon wanted the shirt.

badwolf
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