St James' Park, Newcastle

Next Game

Newcastle v Man Utd

Wednesday, 04 March 2015, 19:45

Barclays Prem

Old Trafford

Last Game

Man Utd 2 - 0 S'land

Saturday, 28 February 2015, 15:00

Barclays Prem

United still after silverware

Manchester United's hunt for silverware will not be affected by increasing commercial demands, according to group managing director Richard Arnold.

Last Updated: 09/07/13 at 16:50 Post Comment

David Moyes: Still expected to challenge for silverware

David Moyes: Still expected to challenge for silverware

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Arnold has been one of United's major players in securing a raft of gargantuan commercial deals in recent times, chief among which is the record £357million shirt sponsorship deal with Chevrolet that takes effect from the start of the 2014-15 campaign.

On Monday, Arnold announced a five-year contract with Russian airline Aeroflot that will net the Old Trafford outfit well in excess of £25million.

However, the prominent presence of manager David Moyes and many members of his first-team squad at the Aeroflot event has given way to concerns about the additional demands being placed on playing staff.

Moyes revealed he had been made "very aware" by predecessor Sir Alex Ferguson that dealing with sponsors is now regarded as part of the manager's brief at United.

Yet Arnold insists there will be no impact on performances on the pitch.

"The number one objective for everyone at this club is to be the number one team on the pitch," said Arnold. "We do nothing that will get in the way of that.

"We work very hard with the support staff to make sure what we do is done in a way that minimises any impact on the players, both from a fatigue and distraction point of view.

"The work we do is very carefully planned."

United's commercial revenue is expected to take another massive leap when it is confirmed in the annual results due to be published in the autumn.

And there is still the major shirt manufacturing deal, currently held by Nike, to be concluded, which will net United another huge sum.

The Aeroflot partnership could ultimately bring in around £40million according to some observers, but Arnold feels the airline stands to benefit massively from that investment.

"They have a very good understanding of what we can do for them in terms of connecting and elevating their brand, not just with our fans but with a billion football fans around the world," said Arnold.

"There is nothing like sport. In sport there is nothing like football and in football there is nothing like Manchester United in terms of delivering connection and exposure.

"It is one of the highest levels of partnership, which is reflective of a serious commitment from them and us.

"Also it is a first partner for a particular part of the world and we are very excited about that."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

W

ell that really inspires me with confidence. No point in training, deciding on a coherent formation, or playing players in their best positions, let's just hope we get lucky.

mumbo_jimbo
Van Gaal: Luck is key

I

believe this is because for sepp Christmas is a 7 day feast finishing on the 25th

hiya
Blatter calls for early final

F

alcao really needs to shine now. Apparently according to the stats, he scores more when played up front alone. I wonder if Van Gaal will actually apply a formation to get the best out of him though.

anthracyte
Van Persie lay-off expected

Footer 365

Mauricio Pochettino proud of Tottenham players despite Capital One Cup loss

Tottenham boss Mauricio Pochettino said he was proud of his players despite losing to Chelsea in the Capital One Cup final.

Jose Mourinho hails players for adapting to gameplan in Capital One Cup success

Jose Mourinho hailed his players for adapting to his gameplan after Chelsea’s Capital One Cup final success against Spurs.

John Terry targets more Chelsea trophies after Capital One Cup success

John Terry says Chelsea's "massive" Capital One Cup final win over Tottenham could be the start of something special.

Mail Box

Are Tottenham Right To Redevelop?

It's a really good Friday afternoon Mailbox, with thoughts on Spurs' ground development, the Europa league (leave it alone) and one man running for a very good cause...

Rodgers Is More Of A Paisley Than A Rafa

Most Liverpool fans in the Mailbox are claiming to be pleased to see the back of the Europa League. Plus merging the Europa and Champions League, and winter WC...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company