Kroos' current deal expires in June 2015 and talks over an extension have dragged on for some time, with Bayern's honorary president Franz Beckenbauer recently warning the midfielder not to hold the club to ransom.
Manchester United have been heavily linked with a summer move for the 24-year-old Germany international, with speculation suggesting they are prepared to offer him a lucrative deal.
However, Kroos has previously insisted that he is happy at the Allianz Arena, and hopes are high that he will put pen to paper in the near future.
Financial director Jan-Christian Dreesen says they will be making a big effort to keep the player and will highlight the success he can achieve at the club.
"We are ready to keep on discussing with Toni Kroos and I am hoping to be able to see these talks end successfully," Dreesen told Sport-BILD.
"We are about to put up something substantial in this respect.
"We really want to appreciate the performances of Toni.
"We are serious and sustainable. At our club you will enjoy success."