Disappointment for West Ham that they have not finished in the top two, but it was always going to be a long shot that Coventry would spoil the party at Southampton. But the Hammers must now pick themselves up as they do have a second chance in the play-offs and it's now Cardiff City on Thursday.
The final whistle has gone at Southampton and their 4-0 win has secured the second automatic place, along with Reading. The whistle also goes here and warm applause greets a West Ham win.
Noble takes it and keeper Mannone claws it away - we will have three minutes of added time.
Lansbury gets in a cross that Copper is able to head clear for Hull, but the hosts do force a late corner.
O'Neil appears to be moving well enough and he will carry on with so little time left.
O'Neil gets treatement and the physio is told off for coming on without the referee's permission.
O'Neil's drive from 20 yards is well saved by Mannone and he stays down after being caught by Evans.
Garcia does put the ball in the West Ham net with a spectacular diving header, but the offside flag is up.
Hull are pouring forward now and obviously feel they can get something from this game.
A lot of home fans have decided they have seen enough and are heading for the exits.
McKenna drives wide from 20 yards after a good passing move from Hull who have deserved something for their efforts.
80 GOAL!Poor defending from West Ham as Demel attempts to head Brady's cross back to Green. But it loops up in the air and Evans beats Green to it and heads into an empty net.
Hull are knocking the ball around and it's proably their best spell.
O'Neil's dipping volley from 15 yards is tipped over by Mannone as West Ham get back on the attack.
Hull are looking to end the game with a flourish and Brady sends a shot from 25 yards just wide.
A Hull corner breaks to Chester who turns inside the box and his fierce drive is pushed over by Green.
It's gone very dark here at Upton Park as the rain comes down with renewed force.
74 West Ham's final change sees Nolan replaced by George McCartney.
73 Hull change sees Robbie Brady on for Cairney.
West Ham have a free-kick after a foul on Baldock, but taylor's delivery is poor and it goes out for a goalkick
Cooper plays a hopeful ball forward, but it runs straight through to Green
But the former Bolton and Newcastle man does return to the fray which is a boost ahead of the play-offs.
He walks off the field in some discomfort and it would be no surprise to see him replaced.
Concern for West Ham as Nolan stays down after being involved in the collision with Green and Evans.
Tom Cairney's strong run and clever pass plays in Evans, but Green grabs the ball at his feet.
A spell of possession for Hull until Stewart delivers a cross which is cleared.
Good run by Demel sees him skip past three Hull challenges before the bal goes out for a throw - but he does get a generous round of applause.
Corry Evans lifts a cross into the West Ham box but Green gathers as Tomkins rather gingerly returns to the field.
Southampton are turning on the style and they have added a fourth goal against Coventry.
Break in play as Tomkins needs some attention after a clash with Garcia.
Baldock challenges Mannone for a Rosenior back pass and gathers at the second attempt, before the referee gives him a free kick.
McKenna tries an ambitious shot from 30 yards, but he scuffs it and it trickles wide of Green's goal.
59 Second West Ham change sees Nicky Maynard on for Vaz Te.
Noble tries a first-time shot from the edge of the box but it's well wide.
Southampton have added a third goal at St Mary's so you would say the time has now come for West Ham to start thinking about that first play-off match.
West Ham have a corner which O'Neil takes and it glances behind off defender Chester. Taylor's flag kick is deep and aimed at Tomkins but again Hull put it behind.
The hosts have a bit of defending to do, but Reid is trong and sees off Fryatt before clearing his lines.
As it stands, West Ham will be facing Cardiff in the play-offs, with Birmingham up against Blackpool.
Vaz Te goes down in the box under the challenge of Dawson, but vehement penalty appeals are waved aside by referee Nigel Miller from County Durham.
52 West Ham's first change sees Sam Baldock on for goalscorer Cole.
51 Nolan is booked for a crude challenge on McKenna.
McKenna tries to slip the ball through for Fryatt as the West ham defence pushed up, but Rob Green comes off his line to gather.
Mannone clears downfield just ahead of Lansbury who had attempted to close him down.
Nolan is caught offside and makes his views known to the assistant!!
46 Hull make a change with King replaced by another Manchester United loanee, Cameron Stewart, as West Ham get us underway.
One minute of added time is indicated and Hull clear a Nolan cente before the whistle is blown.
The Hammers are finishing the half well on top, but will know that there are efforts are in vain because of events at Southampton.
Noble lets fly from 25 yards but it goes well wide of the Hull goal.
Taylor whips in another cross but Paul McKenna gets in front of Vaz Te and makes the clearance.
Guy Demel appeals for a West Ham corner, but it's a goalkick and I'm sure Hull will take their time.
Hull have been under the cosh for the last 10 minutes but will still feel they can get something from the game.
West Ham take the corner with Hull down to 10 men, but Chester is on hand to head clear.
Rosenior blocks a rasping drive from Noble and stays down. West ham are still on the attack, but after Nolan's cross is scrambled clear for a corner play is stopped so the defender can get some treatment.
Cole plays in Vaz Te whose cross fizzes across the face of goal with no home player there to get a touch.
The atmosphere has lifted once again - can a miracle still happen?
35 GOAL! O'Neil takes a corner and Cole heads in from six yards - as simple as that!
Another O'Neil cross again has the keeper at full stretch as he scoops it out from underneath his own bar.
O'Neil lashes in a low cross to the near post and Hull keeper Vito Mannone makes a superb save to keep it out.
Cole flicks on a long pass from Tomkins, but Vaz Te is caught offside.
Hammers boss Sam Allardyce is still barking out instructions from the touchline, but even his thoughts must no be drifting to the play-offs.
Hull's confidence is growing. They are looking reasonably solid at the back and carry a definite threat going forward.
Vaz Te has half a chance in the Hull area but he is unable to bring the ball down cleanly and Rosenior clears.
Good Hull counter sees Fryatt release King but with a chance to shoot, the Manchester United loanee opts to try and pick out Fryatt and Tomkins is able to clear.
West Ham will wonder how they are not ahead in this match.
Another great chance goes begging for the hosts. Cole and Vaz Te flick on before Nolan plays the ball into Lansbury who blasts over from 12 yards.
Noble then has some defensive work to do as he eases Rosenior off the ball as he looked to busrt into the box.
Noble plays a free kick into a crowded Hull box, but Chester rises highest to clear.
There are one of two fans with tgheir heads in hands, but West Ham do have a great chance in the play-offs.
West Ham corner to be taken by Taylor, but Liam Cooper puts it behind for another flag kick. Noble takes but Cole is penalised for a foul.
Cole shrugs off the challenge of James Chester and gets in a cross but it's behind the run of Vaz Te.
Good work from Gary O'Neil sees him win the ball and get in a cross, but Hull clear.
Rosenior this time finds himself in the West Ham box and tries a curler from 18 yards which is well wide.
News of a second goal at Southampton and the atmosphere has just understandably just gone a little flat here.
Vaz Te wins a corner after his intended cross for Cole is cut out by Rosenior. Mark Noble takes it deep but it's too high for James Tomkins at the far post.
Still, West Ham must make sure they win this game and let things take care of themselves elsewhere.
Southampton have taken the lead against Coventry and news ot it is beginning to spread here at Upton Park.
Fryatt plays a clever first-time ball through for Richard Garcia who is narrowly flagged offside to West Ham's relief.
Cole again flicks on and Vaz Te tries to turn 14 yards out, but Dawson is solid and gets the ball away.
Fryatt breaks for Hull and wins a throw by the corner flag. But they fail to take it from the right place so West Ham get the throw and a chance to get it downfield.
Still no goals at Southampton so everything is still to play for ...
Cole is proving to be almost unbeatable in the air and the hosts are giving him plenty of service.
Cole flicks on a long pass from Reid, but Rosenior is on hand to clear on the edge of the box as Lansbury was looking to burst through.
The game appears to have settled into something of a pattern with West Ham having the bulk of possession and Hull content to hit on the counter.
It's started raining in east London which could make like more difficult for the players.
Hull skipper Andy Dawson does well to clear a low cross from Matthew Taylor in what has been a decent start by the hosts.
Carlton Cole does well to win a header in the centre circle and finds Vaz Te who tries to give it back with an audacious backheel, but it gives Hull possession back.
Brilliant cross by Lansbury is met by by Ricardo Vaz Te who somehow heads wide from six yards with the goal at his mercy.
Josh King delivers a dangerous cross into the home box, but Winston Reid gets it clear and the Hammers break through Arsenal loanee Henri Lansbury who jinks his way into he box, but Liam Rosenior nips in to turn it back to his keeper.
The ball is hoisted straight out for a West Ham throw, midway inside their own half as bubbles blow across the pitch courtesy of the home fans.
Hull get us under way and as usual there's a terrific atmosphere inside Upton Park for this crucial match.
Young fan Harry Spinks, 13, says: "Hoping West Ham can win by a large margin today and get automatics with Coventry beating or drawing with Southampton! Good luck to the Hammers!"
"Come on you Hammers! It is surely time for us to get back to the top flight! Southampton to lose 2-1," predicts Steve Weller.
Paul in Johannesburg, one of the faithful South African Tigers, says: "Writing on the wall from what I see, Hull to win and end up 7th. Missed our opportunities earlier in the season. Looks destined for a good clash as Hull usually turn on the style for the big games."
"I'm hoping the Tigers beat the Hammers, so the Saints get promoted. West Ham have wealth and arrogance and in this league deserve nothing - surely the biggest failure in recent time if they don't get promoted?" says Clubz.
The teams are in and they line up as follows - West Ham: Green, Demel, Reid, Tomkins, Taylor, O'Neil, Noble, Nolan, Lansbury, Cole, Vaz Te. Subs: McCartney, Baldock, Maynard, Collison, Faubert. Hull: Mannone, Rosenior, Chester, Cooper, Dawson, Cairney, McKenna, Evans, Garcia, Fryatt, King. Subs: Oxley, Stewart, Brady, Bradley, Cullen. Referee: Nigel Miller (Durham)
If you fancy a flutter, our colleagues at Sky Bet have the Hammers 2/5 odds-on favourites to win the game, with the draw on offer at 7/2 and a Hull win 13/2. Ricardo Vaz Te is favourite to score the first goal at 3/1, with Carlton Cole 7/2 and Kevin Nolan 9/2. For the Tigers, Matty Fryatt is 8/1 and Joshua King 9/1.