Full-time and Southampton take the points! Rickie Lambert's last minute penalty is enough to give them victory at the Hawthorns. Steve Clarke and his team will be very disappointed after edging the second half. A draw would probably have been a fair result but it's the Saints who get the win and their travelling support can make the long journey back to the south coast happy.
90+3 Jamie Ward-Prowse comes off for Jack Cork as the visitors look to run the clock down.
West Brom haven't given up. Boruc is forced to make a smart save to deny a header from Morrison. Southampton clear the resulting corner.
90 Rickie Lambert steps up and makes no mistake, driving the ball low into the left hand corner of the net. Foster guessed right but had no chance. 1-0 in the final minute of normal time.
88 Penalty to Southampton! Luke Shaw has been quieter this half but drives into the box and is taken down by Mulumbu!
Southampton corner from the left. Cleared.
82 Double change for West Brom. Matej Vydra is on for Nicolas Anelka and Markus Rosenberg replaces Shane Long.
82 Mulumbu goes into the book after showing his frustration at a handball decision going against him by bouncing the ball violently into the ground.
Goalless as we enter the final 10 minutes of normal time. The home side are pushing for the breakthrough but Southampton are holding firm as it stands.
78 Steven Davis comes on for the visitors. The lively Rodriguez is the man to be replaced. Plenty of energy but a lack of end product from the former Burnley man. Sums this match up nicely.
Another booking. This time for Billy Jones as he collides with Jay Rodriguez. Less of a foul than the one he got away with, that's for sure.
Corner to Southampton. Fonte and Lovren forward but Foster expertly claims and sets Anelka away for Albion. He lacks support and the ball ends up being played back to the halfway line.
70 Lallana goes off to be replaced by Gaston Ramirez. He'll feel he should have scored the goal to put his side in front - the referee's assistant disagreed.
Another West Brom free-kick wide on the left after Wanyama fouls Long.
Shane Long is receiving treatment after being caught, accidentally it seems, by a Lovren elbow.
Big chance for West Brom as Jones gets to the byline, pulls the ball back across goal but James Morrison is denied by a last ditch block, 5 yards out.
Moments later and Anelka sniffs a chance from Morrison's pass but Lovren is across to deny him with a superb sliding tackle.
Slightly nasty challenge from Billy Jones on Southampton captain Adam Lallana, he goes over the ball but fortunately only brushes the midfielders shin.
Both sides going for it here with just under half an hour to play. A much better second half up to now.
West Brom free-kick in a dangerous position on the left, in line with the 18 yard line. Whipped in but Boruc comes to claim and the trouble is averted.
Decent opening for Southampton. Cross from the left is well met by Schneiderlin but is heading wide, Lambert tries to control but can only take the pace off the ball and it runs through to Foster.
57 Ridgewell booked for a foul on Chambers.
Chance for West Brom now. The ball is fed wide to Ridgewell on the left and he delivers low first time. Long attempts a cheeky flick but the ball goes wide and agonizingly beyond Anelka at the back stick.
Already more decent opportunities in the second period than in the entirety of the first.
Close! Rodriguez hits the top of the bar! Ward-Prowse dinked a ball towards Lallana and a combination of Lallana and Olsson headed the ball into the Saints number 9's path but his first time shot rifled against the top of the crossbar and over.
48 Gareth McAuley was booked for the foul on Rodriguez that led to the initial Southampton free-kick.
And it's a great delivery. The ball drops right on the six yard line, smack bang in the middle of the goal but Fonte misses it, it hits Ridgewell and goes over the bar. Goal kick given much to Fonte's dismay.
Cleared but Southampton come again and win the first corner of the second half.
Bustling run through the centre of the park from Jay Rodriguez brings a free-kick just inside the Baggies half.
West Brom get us back underway.
Replays suggest Adam Lallana may have been onside when he put the ball in just after the half-hour mark. It was mightily close though.
What do you make of that then? Hardly inspiring stuff from either side but Southampton will perhaps be the happier of the two sides. What changes do West Brom need to make to get a foothold in the game? A reminder that you can join the debate by tweeting me at @SamDrury11 or emailing me at v-Sam.Drury@bskyb.com.
That's half-time. Hopefully the managers can do something at the break to bring this game to life. It's been frenetic but chances have been few and far between. Southampton perhaps edged it but its goalless after 45 minutes in the Midlands.
Luke Shaw involved again. This time striding onto Lallana's pass and hitting a rasping drive from 25 yards that Foster dives his right to push behind for a corner. Nothing doing from it though.
Another dangerous ball in from Chambers on the Southampton right and Olsson is a full stretch to prevent it reaching a lurking Rickie Lambert.
Chances very much at a premium here at the Hawthorns. This game needs a goal, as the cliche goes.
This time its Southampton who nearly profit from a ball over the top. Rodriguez drifts in from the left but can't collect Lovren's lofted pass and it bounces through to Foster.
Ball over the top from Morrison and Long is nearly in. He gets an outstretched boot to the ball but can't bring under control and its out for a goal kick.
Another free-kick. Further out this time and to the left of centre. Dorrans delivery drifts harmlessly out of play.
He hits it well but it skims the top of the net as it goes over the bar.
Free-kick for the hosts now though. Just over 30 yards out but it is central. Dorrans over it...
Another good spell for the visitors and Luke Shaw is heavily involved from left-back, running at the Albion defence and whipping in a number of useful crosses.
Disallowed goal! Chambers crosses from the right for Southampton, Lambert knocks it back across goal and the far post but Lallana is offside as he converts.
Another long ball, this time a free-kick from the halfway line brings Southampton no reward as Lambert concedes a foul with a push on McAuley.
The Saints have had more of the ball so far but have struggled to make much of it and have resorted to going long more often than Mauricio Pochettino might like.
Both sides going fairly direct which seems to suit the defenders of each side. Long and Anelka in particular are struggling to win anything against Fonte and Lovren.
West Brom free-kick from the right leads to another scramble, this time in the Southampton box after Olsson's stooping header is blocked. The Saints clear eventually.
A promising West Brom attack falters as Long under-hits a through-ball to Anelka, 30 yards from goal.
The ball falls to Lambert but he can't adjust his feet and his poked effort is blocked.
Southampton free-kick from the left, half-way inside the West Brom half.
The game is being played at a frantic pace but there has been little quality on show so far.
McAuley meets it at the far post but his header is never troubling the Southampton goal.
Another corner for the home side.
First decent effort on goal comes from young Jamie Ward-Prowse as he stings Ben Foster's hands with a right-footed drive from 30 yards.
The hosts are coming back into the game after a slow start and Lovren is forced to clear a dangerous cross from Ridgewell.
This time Southampton complete the clearance.
It falls to the edge of the area and James Morrison's tame looking shot bounces just in front of Boruc who is forced to concede another corner.
As I post that, Anelka is in the action for the home side and wins them a corner.
The corner is cleared but the Albion counter breaks down on the halfway line.
Luke Shaw goes on a rampaging run into the West Brom area and wins another corner for the Saints.
The visitors are on top and a scrappy spell of play around the West Brom box ends with Victor Wanyama hitting a low shot against referee Kevin Friend.
Corner cleared but cross from Luke Shaw is headed away by Olsson for another Southampton corner moments later. Cleared by the home side.
Free-kick for Southampton midway inside the the West Brom half comes to nothing but Rickie Lambert earns the visitors a corner.
Little of not in the first couple of minutes as both sides try to feel each other out. First 'shot' comes from Shane Long as he tries to hit a volley from a ball dropping over his shoulder from right on the right touchline. Artur Boruc collects it on the edge of his penalty area.
Southampton get us underway.
The teams are out at the Hawthorns, handshakes taking place and kick-off is just moments away...
And West Brom supporters, it took a brace from a certain Peter Odemwingie to see off Nigel Adkins' Saints last November. Is the evergreen Nicolas Anelka capable of making a similar impact on his competitive debut for the club?
Do you agree Southampton fans? Would your side have been better off playing the more experience, albeit still young, pair of Nathaniel Clyne and Jack Cork rather than Calum Chambers and Jamie Ward-Prowse? Remember to let me know via twitter or email. Here are those details again. Twitter: @samdrury11 Email: v-Sam.Drury@bskyb.com
Not a bad selection from MP today but not sure if Chambers and Prowsey are good enough yet, would rather Cork and Clyne. Tough game and would take a point. Very worried about Anelka though! Up the Saints!! Ryan, from Salisbury.
The last meeting between the sides was at St Marys' in April and Steve Clarke's men were comfortable 3-0 winners with the departed Marc-Antoine Fortune and Romelu Lukaku amongst the scorers. Shane Long got the other goal.
West Brom won both home and away in this fixture last season so are justifiable favourites at The Hawthorns. Nicolas Anelka is Price Boosted from 6/1 to 7/1 to net the first goal, while Ricky Lambert, who notched on his England debut in midweek, is popular for the visitors. Bet on the match here.
Thoughts on the teams? Looks like a 4-4-2 for the Baggies with new-boy Nicolas Anelka up top with Shane Long. Whilst Southampton look to have gone 4-2-3-1. England midweek match-winner Rickie Lambert leads the line whilst both Wanyama and Lovren make Premier League debuts.
Southampton: Boruc, Chambers, Fonte, Lovren, Shaw, Wanyama, Schneiderlin, Ward-Prowse, Lallana (c), Rodriguez, Lambert. Subs:K. Davis (gk), Clyne, S. Davis, Ramirez, Cork, Mayuka, Hooiveld.
West Brom: Foster; Jones, McAuley, Olsson (c), Ridgewell; Morrison, Mulumbu, Yacob, Dorrans; Anelka, Long. Subs: Myhill (gk), Vydra, Rosenberg, Brunt, Dawson, Berahino, Popov.
Here are the teams...
It's West Brom vs Southampton at the Hawthorns and we'll have the team news for you very shortly. Until then, Baggies fans, can your team repeat the form at the start of last season that provided the platform for an 8th place finish? And Saints supporters, have the signings of Victor Wanyama and Dejan Lovren given you the belief that your boys can push on after an encouraging first season back in the big time? Let me know on twitter @samdrury11 or email me your thoughts to v-Sam.Drury@byskyb.com
So the Premier League is back! Daniel Sturridge scored the opening goal of the season at Anfield earlier and hopefully the top flight floodgates are now well and truly open!
Kick-off is at 1500 BST.