Carrow Road

Next Game

Norwich v Millwall

Friday, 26 December 2014, 15:00

Sky Bet Ch'ship

The Den

Last Game

Millwall 0 - 1 Bolton

Friday, 19 December 2014, 19:45

Sky Bet Ch'ship

Cancer charity sponsors Lions

Millwall have announced that national charity Prostate Cancer UK will be the club's headline sponsor during the 2013-14 season.

Last Updated: 26/06/13 at 17:20 Post Comment

Millwall: Free sponsorship for charity

Millwall: Free sponsorship for charity

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Prostate Cancer UK was the Football League's adopted charity for 2012/13 and the south London club took the lead in supporting the cause by hosting a photo-shoot with its players last July.

Millwall will waive all commercial fees, making the sponsorship free for the charity, which the club has a personal interest in with director Trevor Keyse and legendary striker Neil Harris having fought battles with cancer in the past - Harris recently returned to The Den as a coach.

Chief executive Andy Ambler said: "A motto that we have adopted at our club is 'Football is the answer, not the problem.'

"There is so much that we do, and can do more of, which enables Millwall to be a force for good. We are a family club, and like every family we know many close to us who have suffered the effects of cancer.

"Prostate cancer mostly affects men aged over 50. Others at special risk are men of African and African Caribbean descent, and also men with a family history of prostate cancer. We can help get across the urgent message that prostate cancer is treatable when it's diagnosed early.

"If displaying the Prostate Cancer UK logo on our shirts, providing regular information in our publications and around our ground, and having health professionals available on matchdays to discuss issues in an informal setting, helps saves lives, we will have achieved something even greater than three points on a Saturday afternoon."

Prostate Cancer UK's Mark Bishop added: "With 250,000 men - enough to fill The Den 12 times over - living with prostate cancer in the UK, this partnership is a fantastic opportunity to boost awareness of the disease and net thousands of pounds to help more men survive it.

"Prostate cancer kills one man every hour in the UK and with African and African Caribbean men three times more likely to get it, we need to do everything possible to reach into local communities, like those in Lewisham and Southwark, and crack this.

"Having Millwall Football Club pledge a season to fighting prostate cancer is a massive statement about how seriously they take this cause. Together, we mean to make sure everyone at the club, the fans, local residents and away supporters wise up to the most common cancer in men and can help us tackle it.

"Football is vital to us as a charity because it reaches thousands of men unreachable by conventional health messages. We're really proud of what we and Millwall may achieve for men of all backgrounds in the season ahead."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

I

m only commenting on this (I don't care about Liverpool) because F365's twitter said I had call Matt Stanger a tw*t (which I don't agree with anyway) but I just wanted to be the first. Am I the first?

tk421
Trial And Error Rather Than Transition

S

unday, Sunday. Will there be a fan of either team, who if they are winning after 80 mins, won't still be nervous? This could be anything from 0-0 to 5-5, and no one would bat an eye.

megabrow (cufc)
A Season Of Continuous False Dawns

T

his year I am getting F365 a whack-a-mole game but with Brendan instead of the mole (Like the one with JD on Scrubs) and every time he pops up he says something. Outstanding Whack!, Character Whack!, Magnificent Whack!, Wonderful Composure Whack, Whack f**king Whack. Hours of fun.

hump3.
Trial And Error Rather Than Transition

Footer 365

Premier League: Neil Warnock blasts officials after Crystal Palace's 3-0 defeat at Man City

Neil Warnock said the decision to disallow a Crystal Palace goal in the 3-0 defeat to Manchester City was "disgraceful".

Jose Mourinho rejects idea of retrospective action against divers

Chelsea boss Jose Mourinho says it would be a "disaster" to punish divers retrospectively.

Premier League: Arsene Wenger insists Arsenal are prepared to spend in January

Arsene Wenger says he won't buy for the sake of it but has vowed to spend in January if the right player is available.

Mail Box

More Players In The Wrong Bloody Shirt

Plus Cristiano Ronaldo, who looks 'heart-breakingly well-suited to a Real Madrid shirt' according to one United fan. Plus, words from the good doctor and plenty more...

Players Plainly Wearing The Wrong Strip...

There are some players who just look plain daft in whatever shirt they're wearing. Like Cesc and Robin. It's a cracking mailbox with a load of different themes...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property