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United recruit media chief

Manchester United have appointed a new head of media as they attempt to bolster their global social networking presence.

Last Updated: 10/06/13 at 18:49 Post Comment

Old Trafford: David Sternberg appointed new head of media

Old Trafford: David Sternberg appointed new head of media

David Sternberg, a former Fox and Universal Sports executive, has already started in his new role to oversee the club's MUTV channel, as well as websites, mobile, social and print media.

Phil Townsend will continue in his position as United's communications director.

United have a hugely-popular Facebook page but not yet a Twitter account, though the club's handling of Sir Alex Ferguson's retirement as manager hinted at an increased commitment to social media.

The official news release carried the Twitter hashtag 'thankyousiralex' and Ferguson's decision to retire led to 1.4m mentions on the site in a single hour.

Meanwhile, United have added Mexican banking group INVEX to its array of sponsors.

The four-year deal gives INVEX the rights to produce United-branded credit cards in Mexico, where the club says it has 24 million followers.

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E

ven if United were to sign CR7 & Messi to play upfront, the fact remains Fletcher and Cleverly are playing in midfield. That's where the problem is. Fletcher is too slow with an awful pass, while Cleverly is simply rubbish

mrunited4life
Di Maria - A Signing of Necessity, or Opportunity?

T

hese days, these days, you can't say something racist without somebody saying that you're a racist.

tk421
'Wrong' Views Not Silenced By Shouting...

D

rop Rooney (he's so disappointing, overrated and overpaid), and play Di Maria and RVP upfront, much like the set up at the Netherlands team with Roben and RVP...

eric bush3
Di Maria - A Signing of Necessity, or Opportunity?

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