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United recruit media chief

Manchester United have appointed a new head of media as they attempt to bolster their global social networking presence.

Last Updated: 10/06/13 at 18:49 Post Comment

Old Trafford: David Sternberg appointed new head of media

Old Trafford: David Sternberg appointed new head of media

David Sternberg, a former Fox and Universal Sports executive, has already started in his new role to oversee the club's MUTV channel, as well as websites, mobile, social and print media.

Phil Townsend will continue in his position as United's communications director.

United have a hugely-popular Facebook page but not yet a Twitter account, though the club's handling of Sir Alex Ferguson's retirement as manager hinted at an increased commitment to social media.

The official news release carried the Twitter hashtag 'thankyousiralex' and Ferguson's decision to retire led to 1.4m mentions on the site in a single hour.

Meanwhile, United have added Mexican banking group INVEX to its array of sponsors.

The four-year deal gives INVEX the rights to produce United-branded credit cards in Mexico, where the club says it has 24 million followers.

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S

o Brendan is full of sh!t, who'd have thought it eh?

fatbob30
Carroll accuses Rodgers

P

resumably, you wanted to keep the version of Downing that was never seen at Anfield. The one that another manager has managed to re-create. The one you passed over.

badwolf
Rodgers: I wanted to keep Downing

T

he uber commercialisation of the 90s has led to the point where this overly familar, try hard, jolly hockey sticks type fronts up a major football match on a weekly basis. Unlike the great presenters of yesteryear, I doubt he would even recognise the scent of Brut.

mufc phil
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