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United recruit media chief

Manchester United have appointed a new head of media as they attempt to bolster their global social networking presence.

Last Updated: 10/06/13 at 18:49 Post Comment

Old Trafford: David Sternberg appointed new head of media

Old Trafford: David Sternberg appointed new head of media

David Sternberg, a former Fox and Universal Sports executive, has already started in his new role to oversee the club's MUTV channel, as well as websites, mobile, social and print media.

Phil Townsend will continue in his position as United's communications director.

United have a hugely-popular Facebook page but not yet a Twitter account, though the club's handling of Sir Alex Ferguson's retirement as manager hinted at an increased commitment to social media.

The official news release carried the Twitter hashtag 'thankyousiralex' and Ferguson's decision to retire led to 1.4m mentions on the site in a single hour.

Meanwhile, United have added Mexican banking group INVEX to its array of sponsors.

The four-year deal gives INVEX the rights to produce United-branded credit cards in Mexico, where the club says it has 24 million followers.

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I

m only commenting on this (I don't care about Liverpool) because F365's twitter said I had call Matt Stanger a tw*t (which I don't agree with anyway) but I just wanted to be the first. Am I the first?

tk421
Trial And Error Rather Than Transition

S

unday, Sunday. Will there be a fan of either team, who if they are winning after 80 mins, won't still be nervous? This could be anything from 0-0 to 5-5, and no one would bat an eye.

megabrow (cufc)
A Season Of Continuous False Dawns

T

his year I am getting F365 a whack-a-mole game but with Brendan instead of the mole (Like the one with JD on Scrubs) and every time he pops up he says something. Outstanding Whack!, Character Whack!, Magnificent Whack!, Wonderful Composure Whack, Whack f**king Whack. Hours of fun.

hump3.
Trial And Error Rather Than Transition

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