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United recruit media chief

Manchester United have appointed a new head of media as they attempt to bolster their global social networking presence.

Last Updated: 10/06/13 at 18:49 Post Comment

Old Trafford: David Sternberg appointed new head of media

Old Trafford: David Sternberg appointed new head of media

David Sternberg, a former Fox and Universal Sports executive, has already started in his new role to oversee the club's MUTV channel, as well as websites, mobile, social and print media.

Phil Townsend will continue in his position as United's communications director.

United have a hugely-popular Facebook page but not yet a Twitter account, though the club's handling of Sir Alex Ferguson's retirement as manager hinted at an increased commitment to social media.

The official news release carried the Twitter hashtag 'thankyousiralex' and Ferguson's decision to retire led to 1.4m mentions on the site in a single hour.

Meanwhile, United have added Mexican banking group INVEX to its array of sponsors.

The four-year deal gives INVEX the rights to produce United-branded credit cards in Mexico, where the club says it has 24 million followers.

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G

ood lord that's got me unnecessarily excited. Damn you Storey. Cut to Liverpool being crushed under the wheels of Sparky's Stoke Machine and Firmino brought off the bench to no effect. It's the hope that kills you.

suarez_blind
Roberto Firmino: Steel To Complement The Silk

N

o Schweini? Have to admit that I did a little sex wee when we signed him and I can't wait to see him in action!!!

spence
F365's Top Ten Players We Can't Wait To Watch

I

think he'll do quite well. My only reservation would be Kagawa, who had similar stats to Firmino in the bundesliga before he came, but time will tell.

GVMUFC
Roberto Firmino: Steel To Complement The Silk

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