Beckham begins Beijing role

David Beckham has arrived in Beijing to begin his role as China's first global football ambassador.

Last Updated: 21/03/13 at 17:12 Post Comment

The former England captain, who will combine the job with playing for Paris Saint Germain, was met by a media scrum and thousands of fans at the start of his four-day visit.

Beckham will attend league matches in China and visit schools to promote the game at grassroots level.

"Thank you for an amazing welcome," the 37-year-old, speaking at one school in the capital, said. "I'm very happy to be here, I've always been welcomed with open arms.

"Football has been part of my life since I was very young so I'm very proud to be an ambassador and to help the development of the game here."

Chinese football is working to recover from a match-fixing scandal that has seen several top officials, players and referees jailed or banned.

Television viewing figures for foreign leagues far outnumber those for the tarnished domestic league, while the national side failed to qualify for next year's World Cup.

Related News

Most Commented

Readers' Comments

H

aha, as a German supporting United I can only agree with your great insight in German football! No idea why, but I HATE Eintracht Braunschweig and please don't ever place a bet on Leverkusen, they mess up my ticket every time!

utzelot
The Ten Most Hated Things In Football

M

ichael Owen's BT Sport commentary. Michael Owen's Match of the Day punditry. Michael Owen's annual moustache. Michael Owen's unwavering belief that Michael Owen could still do a job for England if called upon in the next major tournament

stevenjameshyde
The Ten Most Hated Things In Football

L

VG with Rooney up top. The 3 in MF being Blind, Herrera and Mata. Young on LW and Di Maria or Januzaj on the RW. You know it makes sense.

GVMUFC
Big Tactical Calls For Manchester Pair

Footer 365

Mile Jedinak will serve ban after accepting FA charge

Crystal Palace midfielder Mile Jedinak will serve a suspension after accepting a Football Association charge of violent conduct.

John Terry will be with Chelsea next season as Jose Mourinho issues guarantee

Jose Mourinho has guaranteed that Chelsea captain John Terry will be with the club next season.

Dave Whelan steps down as Wigan chairman with immediate effect

Dave Whelan has decided to end his 20-year spell as chairman of Wigan with immediate effect.

Mail Box

LVG Stick Needs A Little Context...

LVG's rough ride from the media needs some context - then you would understand, while the Mailbox urges Nabil Bentaleb to go down...

Henderson The Best Midfielder In PL?

Jordan Henderson is named by two afternoon Mailboxers as the PL's best midfielder, while another suggests Man United are trying to emulate Barca...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company