The Latics are braced for another relegation dogfight as they currently sit three points adrift of Premier League safety ahead of the visit of Chris Hughton's side.
Wigan scraped a draw at Carrow Road in March last season and then won seven of their last 10 league games to retain their top-flight status, and Martinez believes the omens are good for beating the drop again.
He said: "There are many similarities and the biggest similarity for me is the options that we've got on the pitch. I think the competition for places is stronger than ever.
"Last season we went to Carrow Road and that's where Shaun Maloney came alive, Victor Moses all of a sudden looked like a player that was capable of winning a game single-handed, and now we've got exactly the same.
"After a very difficult season in terms of numbers we've got really good options in the side and we've got a lot of games in the weeks left.
"The standard in training has been really high and in many ways it's like a fresh start in our season. But we haven't beaten Norwich and we need to make sure we can change that.
"Every game in the league now is a unique opportunity to get points and to get where we want to be. It's nothing different than any other season and, as you saw the last game we played, there is a real desire to improve our home form."