Everton crest sparks anger

Everton have provoked a backlash from fans after revealing a new club crest.

Last Updated: 25/05/13 at 22:29 Post Comment

Goodison Park: Will feature updated Everton branding next season

Goodison Park: Will feature updated Everton branding next season

The updated design no longer features the club motto 'nil satis nisi optimum' - meaning 'Nothing but the best is good enough' - that has been present since 1991.

Goodison Park chiefs said the new version formed "a concise, modern and dynamic representation of Everton", and was produced after consulation with various stakeholders, including fans.

But there was widespread criticism on social media and an online petition garnered more than 6,000 signatures within hours of the crest being unveiled.

A statement on the Everton website, attempting to explain the re-design, said: "The previous version of the crest - created 13 years ago - was often misrepresented, suffering regularly from the omission of key elements like our name and our year of formation.

"As technology marches on, those challenges have increased. On television, on websites, on mobile devices, the crest was far too often badly reproduced.

"Our team carries a responsibility to maintain a refreshed and relevant identity for the club. We recognised the need to do this with diligence and sensitivity - with one eye on the past but also one eye on the future.

"We researched our history, we reviewed the evolution of our crest and we benchmarked against other major sporting brands.

"Created following an extensive consultation process with fans, supporters' groups and branding experts, our new club crest combines four historic elements of the outgoing crest - the tower, the shield, our name and the year of our formation - to form a concise, modern and dynamic representation of Everton."

The club added: "The name Everton and the 1878 date have been incorporated into the shield which does not feature the Latin motto.

"Although 'Nil Satis Nisi Optimum' is not included in this new design, it will still have a high-profile presence throughout the club, and a new range of retail products are being introduced."

Related News

Most Commented

Readers' Comments

W

riting a minute by minute account on Berbatov would be like chronicling the days of the guy punished for sloth in the movie Se7en. Day 4 - lay in bed, did nothing - 15th minute, stood there did nothing .

lustral
Taking A Close Look At Mario...

W

hen players in their 30s leave Real Madrid, it's usually to Bolton Wanderers. I miss those days.

sailingmagpie
Top Ten CL Players Whetting Our Appetite

W

ow Pete, you would make an excellent stalker!

fouloleron
Taking A Close Look At Mario...

Footer 365

Newcastle assistant John Carver says sorry after row with fan at Southampton

Assistant manager John Carver has apologised for a heated row with a supporter before Newcastle's defeat at Southampton.

Ole Gunnar Solskjaer leaves Cardiff City by mutual consent

Ole Gunnar Solksjaer has left Cardiff City by mutual consent after nine months in charge.

Premier League: Burnley boss Sean Dyche happy to stick to underdog status

Burnley boss Sean Dyche accepts that the Clarets will be regarded as underdogs in the Premier League this season.

Mail Box

Could Arsenal Benefit From Top Four Exit?

That's one idea in the morning mailbox as the Arsene Wenger debate rumbles on. Plus, comparing Welbeck to Gervinho and some advice for Greg Dyke and the FA...

I've Given It Some Thought: He's Got To Go

There is some more considered reaction to Arsenal and Liverpool's results, plus a big get well soon message for Jonas Gutierrez. And an apology to Merse...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property