Everton crest sparks anger

Everton have provoked a backlash from fans after revealing a new club crest.

Last Updated: 25/05/13 at 22:29 Post Comment

Goodison Park: Will feature updated Everton branding next season

Goodison Park: Will feature updated Everton branding next season

The updated design no longer features the club motto 'nil satis nisi optimum' - meaning 'Nothing but the best is good enough' - that has been present since 1991.

Goodison Park chiefs said the new version formed "a concise, modern and dynamic representation of Everton", and was produced after consulation with various stakeholders, including fans.

But there was widespread criticism on social media and an online petition garnered more than 6,000 signatures within hours of the crest being unveiled.

A statement on the Everton website, attempting to explain the re-design, said: "The previous version of the crest - created 13 years ago - was often misrepresented, suffering regularly from the omission of key elements like our name and our year of formation.

"As technology marches on, those challenges have increased. On television, on websites, on mobile devices, the crest was far too often badly reproduced.

"Our team carries a responsibility to maintain a refreshed and relevant identity for the club. We recognised the need to do this with diligence and sensitivity - with one eye on the past but also one eye on the future.

"We researched our history, we reviewed the evolution of our crest and we benchmarked against other major sporting brands.

"Created following an extensive consultation process with fans, supporters' groups and branding experts, our new club crest combines four historic elements of the outgoing crest - the tower, the shield, our name and the year of our formation - to form a concise, modern and dynamic representation of Everton."

The club added: "The name Everton and the 1878 date have been incorporated into the shield which does not feature the Latin motto.

"Although 'Nil Satis Nisi Optimum' is not included in this new design, it will still have a high-profile presence throughout the club, and a new range of retail products are being introduced."

Related News

Most Commented

Readers' Comments

I

want to spend more time with my tit-for-tat Autobiographies . He probably didn't say.

megabrow (cufc)
Keane leaves Aston Villa

B

elieve in the dream Ashley. I have a hot tub, I still think I can get all The Saturdays in there for nekkid sexyfuntime. Failing that, Adele.

hump3.
Young: Man United target title

C

onclusions...we are truely living the dream now

dead yeti
Take Your Marks In The Premier League Sack Race

Footer 365

Premier League: Swansea manager Garry Monk defends Liverpool's Brendan Rodgers

Swansea manager Garry Monk has leapt to the defence of under-fire Liverpool counterpart Brendan Rodgers.

Premier League: West Brom manager Alan Irvine sees a defensive weakness in Arsenal

West Brom manager Alan Irvine hopes Arsenal's gung-ho attitude will be their undoing at The Hawthorns on Saturday.

Premier League: Southampton manager Ronald Koeman confident of continued success

Manager Ronald Koeman believes Southampton can thrive this term and is relishing taking on the Premier League big boys.

Mail Box

Don't Write Arsenal Off Yet (For Third)

That's the message from the afternoon mailbox, which also suggests Manchester City should look to bin Manuel Pellegrini. Can he take them any further?

Sanchez: A Sliding Doors Moment For Pool

One Liverpool fan regrets the club's failure to sign Alexis Sanchez and thinks Brendan Rodgers and Co should now target the domestic cups. A lot has changed in 12 months...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property