Four years without UEFA Champions League football has posed problems on and off the field at Anfield, with it difficult to land big names without the draw of high-level continental competition.
A sustained title challenge in 2013/14 has, however, returned Liverpool to that elite group and helped to open doors in a competitive marketplace.
Top marksman Luis Suarez may have been offloaded to Barcelona, but the £75million generated from that sale has been pumped back into the squad.
Rodgers has been able to lure Adam Lallana, Dejan Lovren, Rickie Lambert, Lazar Markovic, Emre Can, Divock Origi and Javier Manquillo to Merseyside, while a deal for Sevilla full-back Alberto Moreno is close to completion.
On the business carried out and what it means for Liverpool and their standing in the global game, Rodgers said: “It’s a huge indication of the progress of the club, a really good symbol of where the club is at.
“We have made huge strides in the last couple of years. That ability to attract top players is great.
“Lovren was a really good player for Lyon and Southampton. He was a guy sought after by a number of clubs, but for him to say he only wanted to come to Liverpool was great.
“Young Markovic had two or three other clubs waiting to take him, clubs where he had mates from his international team. But he wanted to come to Liverpool.
“These guys watch football throughout Europe. They watch us and want to be part of what we’re doing.
“It’s the growth. It hasn’t happened by accident, a lot of work and time has gone in.
“The most important thing is to have an identity. There’s real excitement around the club.”
@lfcfan80. I stand by my post of the suarez fee , just because the bbc,sky, f'ball 365 say it doesn't make it true , all of these sites have posted different prices for different players when someone involved with the deal gives a figure i tend to go with them. Also the fact that i'm a utd fan commenting on any story apparently now means that fans automatically reference utd failings as a response , this is ridiculous . My point re LFC finances was that BR's transfer policy could affect LFC's future and i put my opinion out there , stadium costs , current debt and the transfers . I never mentioned Utd until u said "well utds debt is bigger" that had nothing to do with the points i made so there was an emotional element to ur reply . Otherwise u could have comeback with alternative figures to mine stating that the finances (in ur opinion) were not that bad . So i implore u to cjeck the link i posted and make of it what u will & not believe sites whe were not involved in the deal . Also it has been known for clubs to say "we got bajillions" for player x when in fact the fee was lower its to keep the fans spirit up a sort of propaganda "we lost player x but we got top dollar from him aren't we great . That's it- ted crilly