Old Trafford

Next Game

Man Utd v QPR

Sunday, 14 September 2014, 16:00

Barclays Prem

Turf Moor

Last Game

Burnley 0 - 0 Man Utd

Saturday, 30 August 2014, 12:45

Barclays Prem

United still after silverware

Manchester United's hunt for silverware will not be affected by increasing commercial demands, according to group managing director Richard Arnold.

Last Updated: 09/07/13 at 16:50 Post Comment

David Moyes: Still expected to challenge for silverware

David Moyes: Still expected to challenge for silverware

Arnold has been one of United's major players in securing a raft of gargantuan commercial deals in recent times, chief among which is the record £357million shirt sponsorship deal with Chevrolet that takes effect from the start of the 2014-15 campaign.

On Monday, Arnold announced a five-year contract with Russian airline Aeroflot that will net the Old Trafford outfit well in excess of £25million.

However, the prominent presence of manager David Moyes and many members of his first-team squad at the Aeroflot event has given way to concerns about the additional demands being placed on playing staff.

Moyes revealed he had been made "very aware" by predecessor Sir Alex Ferguson that dealing with sponsors is now regarded as part of the manager's brief at United.

Yet Arnold insists there will be no impact on performances on the pitch.

"The number one objective for everyone at this club is to be the number one team on the pitch," said Arnold. "We do nothing that will get in the way of that.

"We work very hard with the support staff to make sure what we do is done in a way that minimises any impact on the players, both from a fatigue and distraction point of view.

"The work we do is very carefully planned."

United's commercial revenue is expected to take another massive leap when it is confirmed in the annual results due to be published in the autumn.

And there is still the major shirt manufacturing deal, currently held by Nike, to be concluded, which will net United another huge sum.

The Aeroflot partnership could ultimately bring in around £40million according to some observers, but Arnold feels the airline stands to benefit massively from that investment.

"They have a very good understanding of what we can do for them in terms of connecting and elevating their brand, not just with our fans but with a billion football fans around the world," said Arnold.

"There is nothing like sport. In sport there is nothing like football and in football there is nothing like Manchester United in terms of delivering connection and exposure.

"It is one of the highest levels of partnership, which is reflective of a serious commitment from them and us.

"Also it is a first partner for a particular part of the world and we are very excited about that."

Related News

Most Commented

Readers' Comments

E

ven if United were to sign CR7 & Messi to play upfront, the fact remains Fletcher and Cleverly are playing in midfield. That's where the problem is. Fletcher is too slow with an awful pass, while Cleverly is simply rubbish

mrunited4life
Di Maria - A Signing of Necessity, or Opportunity?

T

hese days, these days, you can't say something racist without somebody saying that you're a racist.

tk421
'Wrong' Views Not Silenced By Shouting...

D

rop Rooney (he's so disappointing, overrated and overpaid), and play Di Maria and RVP upfront, much like the set up at the Netherlands team with Roben and RVP...

eric bush3
Di Maria - A Signing of Necessity, or Opportunity?

Footer 365

Premier League: Southampton's Morgan Schneiderlin in plea after thwarted move

Morgan Schneiderlin has appealed to Southampton fans after a thwarted attempt to leave St Mary's.

Premier League: Chelsea hit Everton for six in nine-goal Goodison Park thriller

Chelsea hit Everton for six in a goal-filled Premier League extravaganza at Goodison Park which finally ended 6-3.

Transfer news: Leicester sign QPR full-back Danny Simpson

Leicester City have signed full-back Danny Simpson from Queens Park Rangers for an undisclosed fee.

Mail Box

Surely A Spurs Fan Should Remember...

...what happened to the fourth Champions League place the last time an English team won the thing. Plus, who would want to pay £60 to watch the current England team?

Ginger Pirlo? Don't Make Me Laugh...

A Sunderland fan in the mailbox is surprised by Jack Colback's call up to the England squad. Plus, thoughts on Welbeck and Liverpool's Champions League draw...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property