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Behind the scenes

Watch Jose Mourinho, Eden Hazard and more Stamford Bridge stars launch Chelsea's new home kit.

Last Updated: 07/04/14 at 12:12

Every Chelsea fan will have a favourite moment in their club's recent history but what stands out in the minds of the players?

As part of the launch of Chelsea's new home kit for 2014/15, adidas have released the 'Forever Blue' campaign, featuring a stunning video in which five Stamford Bridge stars are captured in their finest hour for the club and immortalised in unique sculptures.

I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans
Petr Cech

Narrated by manager Jose Mourinho, the video references iconic goals, saves and celebrations that will live long in the memory. It features Petr Cech's penalty save from Bayern Munich's Bastian Schweinsteiger, which set up Chelsea's UEFA Champions League success in 2012, Fernando Torres's opening goal against Benfica in last season's Europa League final, Gary Cahill's volleyed strike against Tottenham Hotspur, Oscar's wonder goal against Juventus and, most recently, Eden Hazard's hat-trick against Newcastle United in the Premier League.

The campaign, which follows on from 2013's 'It's Blue. What else matters?' imagery, sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be 'Forever Blue'.

The new shirt is designed using engineered fabric and shows contrasting blue tones on the front panel, including a two-tone striped design, and also includes the latest premium adidas technologies, such as the industry-leading breathable material - ClimaCool. The design takes inspiration from club kits in the late 1980s and early 1990s.

Goalkeeper Cech added: "The players all love to get involved in these campaigns and the idea of being 'Forever Blue' is something that everyone at the club can relate to, as we all have our own unique memories from our careers. I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans."

Chelsea chief executive Ron Gourlay said: "We are very proud to have once again worked with adidas to deliver a standout campaign to launch our new home kit for the 2014/15 season. The creative theme of 'Forever Blue' and capturing those memorable moments that will live in the minds of our players and fans is a great way to bring the new kit to life."

The new kit is available for pre-order now at www.chelseafc.com/foreverblue, ahead of its arrival in stores on 30th April. For more information on adidas football, please visit www.adidas.com/football or follow the conversation @adidasUK #allinCFC

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