Reds owners get Jones backing

Liverpool goalkeeper Brad Jones has given his backing to club's American owners' policy of trying to build rather than buy success.

Last Updated: 28/03/13 at 16:39 Post Comment

Brad Jones: Has given his backing to Liverpool's American owners

Brad Jones: Has given his backing to Liverpool's American owners

The Fenway Sports Group have tried to run the club on a more sound footing with UEFA's Financial Fair Play rules in mind although this has seen the Anfield club drop down the list of European football's big spenders.

Part of this plan has seen a greater investment in youth with Academy products Raheem Sterling, Andre Wisdom and Suso all breaking into the first team this season.

And Jones believes the policy is the right one as the club rebuild under the management of Brendan Rodgers and look to break back into the top four and regain Champions League status.

"It is difficult to say (how much ground we have to make up)," said Jones, speaking at an event for charity Anthony Nolan.

"The likes of Chelsea and Manchester City have spent unbelievable amounts of money. Liverpool haven't necessarily done that.

"It was documented a couple of years ago when the new owners came in and spent a fair bit in one go but you have to remember £50m of that came in from Fernando Torres.

"If you ask the teams that have, shall we say, 'bought' a winning team I don't think their fans will care because they have won something.

"But if you get to the top from building I think the fans grow with the team.

"The club aren't trying to go out and buy the league in one season.

"The owners are quite clever, they have seen it in other sports. For them it is a slow process, it is not going to happen overnight.

"I think they will be happy with what they have seen this season and obviously they will want it to move forward and make that next step and hopefully that will be next season.

"That is the direction we're going in and it is a good place to be."

Jones is a prominent supporter of Anthony Nolan, the UK blood cancer charity, after his six-year-old son Luca died from leukaemia in November 2011.

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till reckon Chelsea will go for Khedira as back up for Matic. I think it will turn out to be quite a Mourihno-y window: We'll see the squad players and youth in action pre-season, say things like well, we need not buy anybody and then the club will bid £60m for Pogba and send everybody on loan.

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would love to be a fly on the wall at the meeting between Milner and Rodgers. I don't know if flies can count, but if they can then I would be counting the number of times Rodgers used the word outstanding in his attempts to get Milner to sign.

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ell, it wouldn't be a summer without Arsenal fans fretting over losing a key player, and United throwing their weight around and muscling in on transfer deals which are (apparently) near to completion. If we can't be entertained by the football on the pitch, let's enjoy the silly off-pitch soap opera of the transfer season. Hurrah!

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