Etihad Stadium

Next Game

Man City v Liverpool

Monday, 25 August 2014, 20:00

Barclays Prem

Anfield

Last Game

Liverpool 2 - 1 Southampton

Sunday, 17 August 2014, 13:30

Barclays Prem

Ayre: Transfer policy on track

Ian Ayre insists Liverpool's transfer policy is improving after admitting owners Fenway Sports Group 'took a leap of faith' when arriving at Anfield.

Last Updated: 18/04/13 at 16:29 Post Comment

Ian Ayre: Managing director thanks owners for taking "leap of faith"

Ian Ayre: Managing director thanks owners for taking "leap of faith"

The American group that took over in October 2010 had no previous experience of the sport, with the Boston Red Sox baseball team its primary interest.

Since the takeover, Ayre feels Liverpool's transfer strategy has changed significantly.

"There were two phases to what's happened since the change of ownership," said the managing director.

"In the first phase we talked about the knowledge of soccer and that takes time so we probably spent a year with the owners taking a leap of faith to a certain degree of other people telling them what they should be doing.

"Within that year we then get to a situation where the dust has settled and people start to see what is and isn't working.

"I think the fundamental shift particularly around player acquisitions and disposals was that we took the view that it needs to be more of a science.

"Your biggest expenditure line can't be the whim of any individual."

'Moneyball'

FSG's first transfer window saw the club spend in excess of the £50m transfer fee for Fernando Torres on Andy Carroll (£35m) and Luis Suarez (£22.75m).

And the following summer £60m was spent on acquiring Stewart Downing Jordan Henderson, Charlie Adam, Jose Enrique and Sebastian Coates.

While there has been less activity in the last two windows, although spending has still been close to £50m, Ayre denies FSG have ever wanted to transfer their 'Moneyball' strategy that worked well for them in baseball.

"I don't think there was ever anyone at Liverpool using the word Moneyball, but plenty of other people were using it," he said.

"Despite what people think and read, it's not a whole bunch of guys sitting behind a computer working out who we should buy.

"It's a combination of old-school scouting and watching players - and that's Brendan, his assistants, our scouts - with statistical analysis of players across Europe and the rest of the world.

"By bringing those two processes together you get a much more educated view of who you should and shouldn't be buying and, perhaps as fundamentally, how much you should be paying and the structure to those contracts.

"I think we've had relatively good success since we deployed that methodology. We're getting better all the time."

Related News

Most Commented

Readers' Comments

Y

es, these stats are right. Rio Ferdinand definitely had a better debut than Fernando.

that man
Top Ten Debutants From Opening Weekend...

I

know it's only one game, and Arsenal have got an amazing midfield as is; but seriously, is Arsene Wenger the only person on Earth who doesn't want Cesc at their club?

Ezy_Rider
Top Ten Debutants From Opening Weekend...

P

S - 'Squeezes [English] out of his mouth like it's an elastic band he's found in his lamb bhuna' - bravo. Marvellous stuff

Ezy_Rider
Football Managers On TV: Paul Lambert

Footer 365

Roy Hodgson says England youngsters should try their luck overseas in future

Roy Hodgson feels future generations of England stars would benefit from going overseas rather than being bit-part players at home.

Transfer news: Jordan Rhodes subject of transfer bid from Hull City

Blackburn boss Gary Bowyer has revealed Hull City have made a bid for the club's prolific striker Jordan Rhodes.

Crystal Palace interested in Chelsea's international head coach Dermot Drummy

Crystal Palace have contacted Chelsea's international head coach Dermot Drummy as they continue to search for a new manager, Sky sources understand.

Mail Box

Man United Fans Clutching At Straws

While the focus is on Liverpool's move for Mario Balotelli, one Man United fan tries to convince the mailbox with nine reasons why Angel Di Maria would prefer them to PSG...

Rojo Is A Better Signing Than Hummels

There's some big talk in the morning mailbox, which claims that Man United were right to sign Marcos Rojo instead of Mats Hummels. Plus, one Gooner's happy Arteta's out...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property