Anfield

Next Game

Liverpool v Burnley

Wednesday, 04 March 2015, 20:00

Barclays Prem

Anfield

Last Game

Liverpool 2 - 1 Man City

Sunday, 01 March 2015, 12:00

Barclays Prem

Ayre: Transfer policy on track

Ian Ayre insists Liverpool's transfer policy is improving after admitting owners Fenway Sports Group 'took a leap of faith' when arriving at Anfield.

Last Updated: 18/04/13 at 16:29 Post Comment

Ian Ayre: Managing director thanks owners for taking "leap of faith"

Ian Ayre: Managing director thanks owners for taking "leap of faith"

The American group that took over in October 2010 had no previous experience of the sport, with the Boston Red Sox baseball team its primary interest.

Since the takeover, Ayre feels Liverpool's transfer strategy has changed significantly.

"There were two phases to what's happened since the change of ownership," said the managing director.

"In the first phase we talked about the knowledge of soccer and that takes time so we probably spent a year with the owners taking a leap of faith to a certain degree of other people telling them what they should be doing.

"Within that year we then get to a situation where the dust has settled and people start to see what is and isn't working.

"I think the fundamental shift particularly around player acquisitions and disposals was that we took the view that it needs to be more of a science.

"Your biggest expenditure line can't be the whim of any individual."

'Moneyball'

FSG's first transfer window saw the club spend in excess of the £50m transfer fee for Fernando Torres on Andy Carroll (£35m) and Luis Suarez (£22.75m).

And the following summer £60m was spent on acquiring Stewart Downing Jordan Henderson, Charlie Adam, Jose Enrique and Sebastian Coates.

While there has been less activity in the last two windows, although spending has still been close to £50m, Ayre denies FSG have ever wanted to transfer their 'Moneyball' strategy that worked well for them in baseball.

"I don't think there was ever anyone at Liverpool using the word Moneyball, but plenty of other people were using it," he said.

"Despite what people think and read, it's not a whole bunch of guys sitting behind a computer working out who we should buy.

"It's a combination of old-school scouting and watching players - and that's Brendan, his assistants, our scouts - with statistical analysis of players across Europe and the rest of the world.

"By bringing those two processes together you get a much more educated view of who you should and shouldn't be buying and, perhaps as fundamentally, how much you should be paying and the structure to those contracts.

"I think we've had relatively good success since we deployed that methodology. We're getting better all the time."

Related News

Most Commented

Readers' Comments

I

d like to add players who push their team-mates out of the way to celebrate on their own

exhausted
The Ten Most Hated Things In Football

I

f I were Manuel Pellegrini I would keep quiet and hope the Board didn't notice City not winning anything. If he isn't sacked I'd be astonished.

lfcfan80
Pellegrini: I won't be sacked

S

till I suppose it still gives him at least another year in the job. By the time it comes around , he can always make up another excuse. First it was 3 months , then a year .....Next year ? Whats his excuse with Van Persie ?

spud1
Di Maria 'could peak next year'

Footer 365

Neville 'concerned' over Reds form

Gary Neville has admitted that he is "concerned" that a resurgent Liverpool could qualify for the Champions League ahead of Manchester United.

Boro claim top spot as Derby lose

Middlesbrough became the new Championship leaders as they took advantage of Derby's latest slip by beating Millwall 3-0.

Aston Villa 2-1 West Brom: Benteke's late show helps end Villa's long wait for a win

Tim Sherwood recorded his first win as Aston Villa boss as Christian Benteke's late penalty helped beat West Brom 2-1.

Mail Box

Look Away Now Please, Sherwood...

Sherwood's cringeworthiness, Matic's Wembley celebrations, why LVG must show balls - it's all here in your Wednesday afternoon Mailbox...

United's No 2 Isn't That Bad Either...

One mailboxer is getting in a flap about the claim Man Utd would struggle without De Dea, while there's some anger directed at Chelsea...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company