The 18-year-old made his debut for the Reds last August and his impressive form led to a call-up into the England squad.
And Sterling's buoyancy in pre-season, in which he has scored in the team's two friendlies and produced an excellent display against an Indonesia XI, has been noted by Rodgers.
"I thought he was outstanding the other night," Rodgers said.
"He's come back refreshed. He did work over the course of pre-season and was back and forward from his holidays into Melwood preparing himself well.
"He looks so fit, he looks sharp, he looks better than he was last summer when I came in and I think he'll play a big part for us again this season.
"At 18 years of age, he has so much potential. If we nurture that well and he can retain his focus and mentality, he can be a big talent for Liverpool.
"I've been pleased with what I've seen from him so far."