The Hawthorns

Next Game

W Brom v Liverpool

Saturday, 25 April 2015, 15:00

Barclays Prem

Wembley

Last Game

A Villa 2 - 1 Liverpool

Sunday, 19 April 2015, 15:00

The FA Cup Semi-Final

Dunkin' deal delights Ayre

Liverpool managing director Ian Ayre has welcomed the club's new multi-million pound global partnership with American company Dunkin' Brands Group Inc.

Last Updated: 16/01/14 at 17:41 Post Comment

Ian Ayre: Liverpool managing director has welcomed latest commercial deal

Ian Ayre: Liverpool managing director has welcomed latest commercial deal

Dunkin' Brands is the parent company for both Dunkin' Donuts and Baskin-Robbins and the deal will see Dunkin' Donuts become the Anfield club's official coffee, tea and bakery provider, while Baskin-Robbins will be the official ice cream provider.

Ayre believes the income from these sort of commercial deals will help Reds manager Brendan Rodgers strengthen and improve his squad.

"In order to support Brendan we have to provide the resources to allow that," said Ayre.

"That is only allowable operating within your own means - they are the rules we have all signed up to - and this is absolutely vital in us being able to compete.

"We should be pleased and fans should take comfort from the fact commercially this club is right at the top of teams in that regard.

"In the modern game we talk about financial fair play and the ability to operate in transfer markets, and a big part of doing what we want to achieve here is generating revenue which supports what we do on the pitch.

"Fans are interested in seeing the team win matches and the way we do that is by putting the best team out there every week.

"There are a finite number of partners we can have on a global basis and it is vital as a football club, like our competitors, we compete in that.

"I don't think we're trying to catch up with anyone. Off the pitch I think we bat right at the top of the league in terms of our commercial activity and our performances in that regard.

"Our ambition is to be the best we can be for our fans, not compete with anyone else."

United States-based principal owner John Henry and chairman Tom Werner are in Liverpool this weekend for Saturday's home game against Aston Villa.

They will also be undertaking routine business during their time on Merseyside but Ayre insists there is nothing out of the ordinary about their appearance.

Ayre said: "The football is going well and the business is going well and it is a timely time to sit down and catch up but there is nothing in particular on the agenda."

Related News

Most Commented

Readers' Comments

A

nd we always will love Ozil. I don't really mind if no other team can see just how brilliant he is, or if people think he is rubbish, because we know he is far from it. He is a fantastic player, and if people cannot see that it can only be a good thing, in that he will be at Arsenal for years to come, pulling the strings from behind a glass veil.

ganachus
F365's Top Ten Unheralded Players Of The Season

I

like the list and Ozil in particular does seem under appreciated when you look at his stats (an odd thing considering his fee or maybe because of it). Palace have a few and I've always thought Dwight Gayle at Palace was under rated, certainly when you look at his goals per game ratio. You can probably also add Ryan Bertrand at Saints who should be in the England team in my view.

sensiblepoolfan
F365's Top Ten Unheralded Players Of The Season

N

ew Shaun Wright Phillips, there I've said it. If any club offers stupid money we'd be stupid to say no, he's not a potential worldie by any stretch and I feel that after a few years warming the bench at city or Chelsea he'll be back at QPR smoking sheesha pipes under Harry Redknapp.

uncle monty
Sterling Case For Leaving 'Bigger' Club

Footer 365

Liverpool stay silent on rumours Jordan Henderson has signed five-year contract at club

Liverpool have declined to comment on reports midfielder Jordan Henderson has signed a new five-year deal at the club.

Chelsea's Kurt Zouma explains 'job' on Marouane Fellaini

Chelsea defender Kurt Zouma has given an insight into his Marouane Fellaini mission in the 1-0 win over Manchester United.

Tom Cleverley credits Tim Sherwood for turning around Villa's fortunes

Tom Cleverley says Aston Villa have been transformed by Tim Sherwood's attacking mentality.

Mail Box

Klopp Over Rodgers? Not On Your Nelly

Liverpool fans have short memories and should give Rodgers more time, while Jose's tactics and claims are getting many more in a stew. It's the afternoon Mailbox...

Thank You And Goodbye, Mr Rodgers

The genius of Tactics Tim, time is up for Rodgers, the curious case of Eric Lamela, and the flaws of tactical voting - today's Mailbox is bursting at the seams...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company