Goodison Park

Next Game

Everton v Tottenham

Sunday, 24 May 2015, 15:00

Barclays Prem

Upton Park

Last Game

West Ham 1 - 2 Everton

Saturday, 16 May 2015, 15:00

Barclays Prem

Everton crest sparks anger

Everton have provoked a backlash from fans after revealing a new club crest.

Last Updated: 25/05/13 at 22:29 Post Comment

Goodison Park: Will feature updated Everton branding next season

Goodison Park: Will feature updated Everton branding next season

The updated design no longer features the club motto 'nil satis nisi optimum' - meaning 'Nothing but the best is good enough' - that has been present since 1991.

Goodison Park chiefs said the new version formed "a concise, modern and dynamic representation of Everton", and was produced after consulation with various stakeholders, including fans.

But there was widespread criticism on social media and an online petition garnered more than 6,000 signatures within hours of the crest being unveiled.

A statement on the Everton website, attempting to explain the re-design, said: "The previous version of the crest - created 13 years ago - was often misrepresented, suffering regularly from the omission of key elements like our name and our year of formation.

"As technology marches on, those challenges have increased. On television, on websites, on mobile devices, the crest was far too often badly reproduced.

"Our team carries a responsibility to maintain a refreshed and relevant identity for the club. We recognised the need to do this with diligence and sensitivity - with one eye on the past but also one eye on the future.

"We researched our history, we reviewed the evolution of our crest and we benchmarked against other major sporting brands.

"Created following an extensive consultation process with fans, supporters' groups and branding experts, our new club crest combines four historic elements of the outgoing crest - the tower, the shield, our name and the year of our formation - to form a concise, modern and dynamic representation of Everton."

The club added: "The name Everton and the 1878 date have been incorporated into the shield which does not feature the Latin motto.

"Although 'Nil Satis Nisi Optimum' is not included in this new design, it will still have a high-profile presence throughout the club, and a new range of retail products are being introduced."

Related News

Most Commented

Readers' Comments

I

think Finnegans Wake would have been a better reference point than Ulysses. Far more rambling and incomprehensible.

debra2927
Football People On TV: Garth Crooks

I

f I recall correctly, Degsy predicted a 100/1 shot correctly the week after his 150/1 Blackpool 4 - 3 Bolton call. I stuck a fiver on it as an idle bet. Paid for a stag do in Munich. Heady days...

baldini
Backing Hull To Beat United 2-1...

R

odgers prefers Joe Allen to Lucas? If this is true then I'm setting aside a fortnight to finally learn the rules of American Football and I'll give up on real football.

godzilla
The Jammy Gossip

Footer 365

Emmanuel Adebayor's Tottenham future to be talked over after season

Mauricio Pochettino says no decision has yet been made over striker Emmanuel Adebayor's future at White Hart Lane.

Mauricio Pochettino keen Harry Kane has rest before next season

Mauricio Pochettino is hopeful Harry Kane will not be overworked this summer and affect his plans for the early part of next season.

Jose Mourinho regrets saying there was campaign against Chelsea

Jose Mourinho regrets previous comments that Chelsea were a victim of a campaign against his side to influence referees.

Mail Box

Only One Real Manager Of The Year

Winning the Premier League with the best squad in the Premier League is only par; Ronald Koeman did a whole lot better. Plus, the last word on Raheem and...

Don't Slate Sterling For Ambition...

Raheem Sterling deserves credit for his desire to quit Liverpool, according to one mailboxer. Also: why football should not be compared to business and Degsy's latest spot of bother...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company