The Wanderers are currently propping up the Championship table and are yet to register a league victory this season from eight attempts.
The club also started the season poorly last season but finished the campaign by collecting 34 points from 17 games to miss out on a play-off spot on goal difference only.
And Freedman told the Bolton News: "At the moment it is difficult for everybody involved at the club.
"We have to start winning football matches which will breed confidence.
"We are lacking in confidence and we need to go back to basics. We are slipping over in certain matches but we are certainly not falling down.
"The good thing is these players can win football matches if they are focused and their concentration is for 95 minutes, not 80 or 70.
"We turned things around last season and gathered some momentum - I know we can do that again."
The 39-year-old Glaswegian also believes the form of midfielder Chris Eagles is vital to their hopes.
He added: "Chris is always buzzing and he's a great guy to have around the place.
"I said last year he is the guy that I want to work things round because he has that spark."