The Latics make their continental bow on Thursday evening with a Group D opener against Belgian side Zulte Waregem in Bruges.
Coyle's men are also battling to return to the Premier League at the first time of asking but the Scot is not daunted by a packed fixture list.
"We might play about 60 games this year, but we knew what we were signing up for when we came into it and it is a challenge we all want to take on, both as staff and as a group of players," he said.
"These players are up for it and we know game by game and month by month, we will get better as we go.
"That is why I think we are set for such an exciting season."
Zulte finished second in Belgium's top flight last term and with a host of forward-thinking players, including Thorgan Hazard, younger brother of Chelsea's Eden, Coyle knows his men must, too, go on the offensive.
"This is a very attack-minded side," Coyle added.
"Thorgan Hazard is an outstanding young player and whether he has an older brother or not, on his own merits, he is a terrific player and one who will have a fantastic career.
"And he is not alone - the striker Habib Habibou is a handful and the two wingers are also terrific players.
"We are under no illusions about how difficult the game will be, but we are going to look to be as attacking as we possibly can and make a real game of it."