'Saints can be like Packers'

Southampton's new chairman Ralph Krueger wants the club to become the Green Bay Packers of the Premier League.

Last Updated: 14/03/14 at 17:58 Post Comment

Southampton: Ralph Krueger excited by challenge

Southampton: Ralph Krueger excited by challenge

Krueger, appointed by Saints owner Katharina Liebherr this week, says the club has huge potential for growth, particularly outside of Hampshire.

He drew a comparison with NFL side Green Bay Packers, who punch well above their weight in America.

"If we took NFL football, we can be a little bit like the sentimental favourite in the organisation, like the Green Bay Packers," the former NHL coach said.

"It is a small organisation, doesn't have all the options of the big clubs, but they won the Super Bowl."

Krueger says there is a "huge gap" between what the club is achieving commercially, and what they should be.

"I believe the potential is unlimited," he said. "This league is going worldwide. One of the areas I hope to be able to help the club in is growing outside of Southampton," he said.

"Growing the company outside of England is something I am very active about. There's the local market, there's the international market, there's the work with sponsors and partners.

"I'm really excited to get involved and support that. It's going to be one of my major focuses, to support that arm of the organisation. The sky's the limit there."

The Green Bay Packers, founded in 1919, are the third-oldest NFL franchise and the last remaining "small town team" in the league. They have won the Super Bowl four times, most recently in 2011.

Renowned for the passionate support of their diehard fans, the Packers are the only non-profit community-owned major league sports team in the United States.

Krueger, who acted as a coaching consultant for Canada's ice hockey team when they won the Sochi Winter Olympics last month, sees a lot of potential in North America for the Saints.

"The number one growing sport in America and Canada is football... not American football," Krueger told local BBC news.

"Soccer is booming and there is an opportunity there for us because the Premier League is by far the most respected league in the world.

"We have opportunity for growth so let's find opportunities to expand."

Related News

Most Commented

Readers' Comments

S

till reckon Chelsea will go for Khedira as back up for Matic. I think it will turn out to be quite a Mourihno-y window: We'll see the squad players and youth in action pre-season, say things like well, we need not buy anybody and then the club will bid £60m for Pogba and send everybody on loan.

tk421
F365's Transfer Guide - Part One

I

would love to be a fly on the wall at the meeting between Milner and Rodgers. I don't know if flies can count, but if they can then I would be counting the number of times Rodgers used the word outstanding in his attempts to get Milner to sign.

godzilla
Reds and Arsenal chase Milner

W

ell, it wouldn't be a summer without Arsenal fans fretting over losing a key player, and United throwing their weight around and muscling in on transfer deals which are (apparently) near to completion. If we can't be entertained by the football on the pitch, let's enjoy the silly off-pitch soap opera of the transfer season. Hurrah!

CamberleyGooner
The Back To It Gossip

Footer 365

Sepp Blatter announces he will resign as FIFA president

Sepp Blatter has announced he is to resign as president of FIFA and an election will be held to decide his successor.

Sepp Blatter to quit: Timeline leading to resignation of FIFA boss

We look back on the timeline of events which culminated in Sepp Blatter announcing his resignation as president of FIFA.

Greg Dyke welcomes Sepp Blatter's decision to resign as FIFA president

FA chairman Greg Dyke has called Sepp Blatter's announcement he is to resign as FIFA president "a brilliant day for football".

Mail Box

Liverpool 2015 Feels Like Liverpool 2011...

One Mailer says Benteke = Carroll, Bellamy = Milner and Clyne = Downing. Plus we have U21 Euro impatience, farewell Rio, Rafa Benitez, Milner, FIFA and title play-offs...

Calling Carlo For Liverpool... Please

One Liverpool Mailer wants a manager who isn't starstruck by the job. Plus why Milner has now become overrated, play-offs for the title, Ronaldinho and democracy..

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company