The KC Stadium

Next Game

Hull City v Newcastle

Saturday, 31 January 2015, 12:45

Barclays Prem

Upton Park

Last Game

West Ham 3 - 0 Hull City

Sunday, 18 January 2015, 13:30

Barclays Prem

Allam: Hull must change name

Hull City owner Assem Allam says it is vital to change the club's name because it is losing so much money.

Last Updated: 21/11/13 at 10:21 Post Comment

Assem Allam: Hull City owner claims name change is vital

Assem Allam: Hull City owner claims name change is vital

Allam hopes to change the team's name from Hull City AFC to Hull Tigers, having previously described 'City' as a "lousy" and "common" word.

He will have to persuade the Football Association's council to allow the name change but said the club made losses of £28m last season when it was promoted to the Premier League.

He told the Guardian: "I know it will make a difference; shorter names have a quicker impact, it is textbook marketing.

"Hull is relevant. City is not relevant. Tigers: are you telling me you would drop the symbol of power?

"I cannot keep throwing money into it. There must be a limit. Our target is for the club to be self-financed, relying on its own resources.

"Manchester United are selling shirts in the Far East, selling commercial activities all over the world. We need the club to be known globally, and shortening the name will make the club known globally."

FA rules however say any change to the 'playing name' - in this case Hull City - must be approved by the council and an application will have to be lodged before April 1 ahead of a proposed change for the following season.

The rule states: "A club competing in any one of the Premier League, Football League, Football Conference, Southern Football League, Isthmian League and the Northern Premier League shall not be permitted to change its playing name... save with the prior written permission of council.

"Any application for a change of playing name must be received before 1st April in any calendar year in order for it to be considered by council for adoption in the following playing season.

"Council will use its absolute discretion in deciding whether to approve a change in a club's playing name."

Fans' group 'City Til We Die' hopes the FA will block the change.

It said in a statement: "Our group has already had extensive contact with key figures at the FA, and we anticipate they will take a dim view both of this announcement and of Dr Allam's rubbishing of our club's proud history at the meeting we had with him last week."

Related News

Most Commented

Readers' Comments

I

was there, it was embarrassing - the team looked totally unbalanced from the off, the defence was woeful and when Mikel came off injured it got even worse with nobody in front of them. Up front on several occasions we had opportunities and nobody would shoot - it was a complete farse! On the back of Salah's performance I'm glad there is talk of getting shot...

Fly1ngh1gh
Cup defeat shames Mourinho

G

reat to see Tommy Rosicky getting some love. A wonderful player. Such a pity we lost so long to injury. I was so excited when we signed him, this resurgence only makes the absences seem more of a lost opportunity.

cheshire-gooner
16 Conclusions: FA Cup Fourth Round Weekend

A

pparently Chiles has blamed Twitter trolls for his exit. Proof that even the worst things can get great results at times.

cheshire-gooner
Adrian Chiles to leave ITV

Footer 365

Manchester United U21s beat Liverpool 2-1 as Victor Valdes makes first appearance for the club

Goals from Nick Powell and Paddy McNair gave Manchester United's U21 side victory over Liverpool at Leigh Sports Village.

FA Cup: Giant-killers Bradford handed Sunderland or Fulham showdown in fifth round

Bradford's reward for knocking Chelsea out of the FA Cup is a fifth-round showdown with either Sunderland or Fulham.

Dutch FA president Michael van Praag to challenge Sepp Blatter for FIFA top job

Dutch FA president Michael van Praag is to stand against Sepp Blatter for the FIFA presidency.

Mail Box

You're Man Utd, For Crying Out Loud!

Defending a 0-0 draw with Cambridge on the grounds that other teams lost to lower-league opposition is not befitting of Man United. We're inclined to agree with Mailboxers...

A Massive Mailbox On A Weekend Of Wonder

We unsurprisingly have plenty of mails on a wonderful FA Cup weekend, including thoughts on Palace, Van Gaal, Phil Jones, Chelsea, Mourinho and Yaya Toure...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company