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French Ligue 1

PSG agree lucrative new deal

Ligue 1 champions Paris Saint-Germain have secured a lucrative extension to their shirt sponsorship deal with airline Emirates.

Last Updated: 17/05/13 at 13:43 Post Comment

PSG: Have extended their shirt sponsorship deal with Emirates

PSG: Have extended their shirt sponsorship deal with Emirates

A five-year elongation of the existing deal, running to the end of the 2018-19 season, was announced by the French Ligue 1 champions this morning at a press conference.

Sports newspaper L'Equipe reported the deal to be worth 25 million euros (£21.1million) per season, unprecedented figures for French football and placing PSG in Europe's big league for sponsorship contracts.

PSG club president Nasser Al-Khelaïfi said: "This agreement reinforces the strong link that has developed between Paris Saint-Germain and Emirates, and gives each partner the chance to ensure the visibility of its brand in the whole world, by simultaneously reinforcing each other's image thanks to the worldwide presence."

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