Blue is the colour

David Luiz, Juan Mata & Petr Cech discuss their passion for Chelsea at an amazing kit launch.

Last Updated: 06/04/13 at 11:12

Petr Cech: The goalkeeper is approach a decade of service at Chelsea since arriv

Petr Cech: The goalkeeper is approach a decade of service at Chelsea since arriv

David Luiz and Juan Mata have underlined their passion for Chelsea while Petr Cech has admitted the club now feels like a 'second family'.

The three Stamford Bridge stars were speaking at a celebration of the amazing launch of the new Chelsea home shirt for the 2013/14 season, for which adidas has unveiled a bold new campaign - 'It's Blue, What Else Matters'.

adidas' campaign, which includes some iconic imagery and video that will adorn the club for the forthcoming season, encourages Chelsea fans across the globe to go 'all in' and buy the new 2013/14 home kit before seeing it.

David Luiz: The Brazil international is a man on a mission to help Chelsea to success

Chelsea is a huge part of my life and Chelsea football club has become like my second family
Petr Cech

The imagery is the centrepiece and it is based on the belief Chelsea is not just a football club, not just a team, but something deeper and more emotional, with Luiz, Mata and Cech in no doubt.

Brazil international Luiz said at the launch: "I have really enjoyed being part of this day. I would do anything for this club and to show my passion for being a blue means everything to me."

Spanish international Juan Mata, who was among the players to help Chelsea to last season's FA Cup and UEFA Champions League double, added: "The blue is to belong to this club, as a player and a supporter."

Chelsea superman: Petr Cech has become one of the best goalkeepers in the world since moving to Stamford Bridge

I would do anything for this club and to show my passion for being a blue means everything to me
David Luiz

Cech is of a similar opinion to Mata and Luiz, and, as the goalkeeper approaches a decade of service at Chelsea, the 2004 signing from Rennes cannot hide his love for his club.

The Czech said: "I can say that, painted in blue, it shows how blue I can be. Chelsea is a huge part of my life and Chelsea football club has become like my second family."

adidas' campaign launched on Friday and Chelsea fans will be able to explore the imagery throughout Stamford Bridge as Chelsea take on Paolo Di Canio's Sunderland on Sunday. The kit will then be revealed over the forthcoming weeks.

To pre-order and show you are 'all in' for Chelsea football club, visit www.chelseafc.com/allin

Related News

Most Commented

Readers' Comments

Y

ou can win five in a row or lose five in a row... Or in Carver's case you can win one in a row or lose five in a row.

black_waltz
Carver: I'm up to the job

C

AMPAIGN, CAMPAIGN it's a clearly a CAMPAIGN

mario for pm
Chelsea's poor 'respect' rating

S

epp Blatter really is very, very good at this isn't he? Terrible human being, but really good at it.

megabrow (cufc)
Blatter 'like Jesus and Mandela'

Footer 365

Everton 1-0 Swansea: Roberto Martinez insists Romelu Lukaku is the club's designated penalty taker

Everton boss Roberto Martinez insisted Romelu Lukaku is the only penalty taker after his side's 1-0 win over Burnley.

Reading 1-2 Arsenal: Adam Federici's extra-time gaffe sends Arsenal to FA Cup final

Adam Federici's extra-time error gifted Arsenal a 2-1 victory over Reading and a place in the FA Cup final.

Chelsea 1-0 Manchester United: Eden Hazard winner sends Blues 10 points clear

Eden Hazard scored the only goal as Chelsea beat Manchester United 1-0 to move 10 points clear at the top of the table.

Mail Box

Wenger's Titles Down To United Woes...

Well, it's certainly one theory. Man United fans are out in force - decrying Wenger and defending FFP. We have mails on Coquelin, Coutinho and Mediawatch...

Mailbox: The Pros And Cons Of FFP

The mailbox has gone a little bit serious as they debate the pros and cons of FFP. Does it create a closed shop or opportunity? Plus, POTY nominations and...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company