Sky wins top award

Sky has been named the Corporate of the Year at the prestigious annual Beyond Sport Awards for its Sky Sports Living for Sport initiative.

Last Updated: 12/09/13 at 14:38

David Beckham OBE joined Sky as an ambassador in April of this year

David Beckham OBE joined Sky as an ambassador in April of this year

The Beyond Sport Awards, now in its fifth year, recognise leading initiatives across the world that make a difference to people's lives through sport.

Through its partnership with Youth Sport Trust, Sky Sports Living for Sport uses sports stars, including Sky ambassadors David Beckham, Jessica Ennis-Hill and Darren Campbell, and sports skills to improve the lives of 30,000 young people in a third of secondary schools each year.

Now in its 10th year, the scheme raises the aspirations and improves the life skills of young people. Participants show an increase in self-confidence and improved attitudes to learning and well-being as a result.

Prestigious

Bella Vuillermoz, Director of the Bigger Picture at Sky, commented: "We are so proud of Sky Sports Living for Sport and the difference it makes to the lives of young people. It's brilliant to have the initiative recognised in this way.

"The award is a huge credit, not just to our team of 78 athlete mentors and our brilliant partner, the Youth Sport Trust, but also to the thousands of teachers who we work hand in hand with each year."

Baroness Sue Campbell, Chair, Youth Sport Trust said: "The Youth Sport Trust is absolutely delighted that Sky has received this well-deserved, prestigious award.

"They have been an outstanding partner for the Trust for the last 10 years and the Sky Sports Living for Sport programme has changed the life chances of thousands of young people in our schools".

The initiative is now available to Irish schools with a goal of encouraging thousands of young people across a third of secondary schools in Ireland to take part within the next three years.

Sky was nominated for the Corporate of the Year award by an influential panel of ambassadors, chaired by Tony Blair and including Lord Coe, Dame Kelly Holmes, Professor Michael Porter, Michael Johnston and Archbishop Desmond Tutu.

The Beyond Sport Awards ceremony took place in Philadelphia in conjunction with the Beyond Sports Summit 2013, a global gathering of international sports organisations, company leaders and influential political figures.

To find out more about Sky Sports Living for Sport and to sign up for a project simply visit www.skysports.com/livingforsport.

Related News

Most Commented

Readers' Comments

N

ow is the time for Allardyce to finally get a chance at a big club please. He is likely to have a number of great offers for his services this summer, but who will he choose? Will it be Liverpool, Real Madrid, Dortmund or Man City?

medina_sod
Allardyce leaves West Ham

I

thought exactly this when the Match of the Day pundits were peddling this line. Is it really not okay for fans of a club to have some ambition these days then?

damoceltic
Bored Of Big Sam? It's Your Right...

H

ow magnanimous off him - to leave if he's asked to by the owners? What's the alternative, bunker down in his office claiming squatter's rights if FSG want rid?

feed the bear
Rodgers: I'll go if owners want

Footer 365

FA chairman Greg Dyke says Sepp Blatter "has to go".

Football Association chairman Greg Dyke insists that "Sepp Blatter has to go as FIFA president".

Jack Warner has been arrested and bailed in Trinidad

Jack Warner has been arrested and will be released on bail in Trinidad and Tobago as part of the FIFA investigation.

FIFA president Sepp Blatter welcomes US investigations

FIFA president Sepp Blatter has issued a statement welcoming investigations by US and Swiss authorities

Mail Box

Vidic Is Part Of United's 'Budget XI'

We have post-2000 budget XIs on behalf of Manchester United, Liverpool, Chelsea and Spurs. Plus gaelic football, FIFA, more awards and the majesty of Il Fenomeno...

Europa League: Hardly The AIA Cup

A Spurs fan definitely isn't bothered his side aren't in the Europa League final tonight. Also, a warning about Michael Laudrup, and how to build a team with less than £20m.

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company