Everton crest sparks anger

Everton have provoked a backlash from fans after revealing a new club crest.

Last Updated: 25/05/13 at 22:29 Post Comment

Goodison Park: Will feature updated Everton branding next season

Goodison Park: Will feature updated Everton branding next season

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

The updated design no longer features the club motto 'nil satis nisi optimum' - meaning 'Nothing but the best is good enough' - that has been present since 1991.

Goodison Park chiefs said the new version formed "a concise, modern and dynamic representation of Everton", and was produced after consulation with various stakeholders, including fans.

But there was widespread criticism on social media and an online petition garnered more than 6,000 signatures within hours of the crest being unveiled.

A statement on the Everton website, attempting to explain the re-design, said: "The previous version of the crest - created 13 years ago - was often misrepresented, suffering regularly from the omission of key elements like our name and our year of formation.

"As technology marches on, those challenges have increased. On television, on websites, on mobile devices, the crest was far too often badly reproduced.

"Our team carries a responsibility to maintain a refreshed and relevant identity for the club. We recognised the need to do this with diligence and sensitivity - with one eye on the past but also one eye on the future.

"We researched our history, we reviewed the evolution of our crest and we benchmarked against other major sporting brands.

"Created following an extensive consultation process with fans, supporters' groups and branding experts, our new club crest combines four historic elements of the outgoing crest - the tower, the shield, our name and the year of our formation - to form a concise, modern and dynamic representation of Everton."

The club added: "The name Everton and the 1878 date have been incorporated into the shield which does not feature the Latin motto.

"Although 'Nil Satis Nisi Optimum' is not included in this new design, it will still have a high-profile presence throughout the club, and a new range of retail products are being introduced."

TEAMtalk Facebook Fan Page

The TEAMtalk fan page is a great place to meet like minded people, have football related discussions and make new friends.

Related News

Most Commented

Readers' Comments

T

he name of the article is apt as all my wildest dreams will come through if it turns out to be true

parsy12
The Vote Pedro Gossip

Y

ouri Tielemans is everything Jack Wilshere wants to be!

ross1119
F365's Top Ten Breakthrough Stars Of 2015/16

S

o is Jordan Ibe overqualified for this list or what? To be honest I was expecting to see his name, I thought he'd fit in perfectly. Maybe his name is too familiar? Because otherwise this list should be made for him. You could actually just insert his name & stats into the middle paragraph about Brandt and it would describe Ibe.

redkev
F365's Top Ten Breakthrough Stars Of 2015/16

Footer 365

Jose Mourinho: Arsenal spending way to title contention

Chelsea boss Jose Mourinho says Arsene Wenger is buying his way into Premier League title contention.

Jose Mourinho says Eden Hazard was better than Cristiano Ronaldo last season

Chelsea boss Jose Mourinho believes Eden Hazard performed better than Ballon d'Or winner Cristiano Ronaldo last season.

Sampdoria ask Liverpool for Mario Balotelli 'discount'

Sampdoria have admitted their interest in Italian striker Mario Balotelli, but have asked Liverpool to lower their £7.1m asking price.

Mail Box

The Calculator Is On Wenger's Side...

Over the last five years, Arsenal's net spent is about 55% of Chelsea's, so shush your mouth Jose. Plus, Van Gaal is attacked and defended in equal measure...

Only Arsenal Fans Care About Friendlies

We are not entirely surprised after Arsenal fans leapt to the defence of friendlies. We also have mails on Louis van Gaal, Liverpool and more mundane tales...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company