With the latest episode of managerial merry-go-round complete at Ewood, the noises coming out of Lancashire are that we are yet to hit rock bottom.
The past two and a half years have been turbulent, to say the least, but there has always been the belief that we had enough to get back to the Premier League and dine and the top table once again.
Now, we are not so sure.
After his 67 days at the helm, Michael Appleton leaves us four points above the relegation zone, with Gary Bowyer coming in to pick up the pieces once again.
The primary objective - survival; the play-offs are a pipe dream, League One is an all too real possibility.
Affectionately known throughout the town as 'the club that Jack built', Rovers has always been a team built on honesty, integrity and hard work.
Arte et labour (skill and labour) - the club motto - adorns the shirts of thousands of fans, proudly holding up the Lancashire red rose on the blue and white halved shirt that means so much to the people.
This is what hurts the most. Through our own admission, the heady heights of the mid-90s may never come again, but the manner of our descent is making a mockery of the reputation that was built up by Jack Walker, John Williams and many others.
When the Venky's took over, there was a wave of optimism that financial security can often bring. They were our Abramovich. Not quite.
Since Sam Allardyce was handed his P45 on December 13 2010, the club has been in free fall. We have been the punchline. The laughing stock. The joke. Every poultry-based headline and cheap one liner has chipped away at even the most ardent Rovers fan and on Monday, I saw a shift. Anger is no longer the most prevalent emotion. It's sadness. We just want our club back.
There is an overwhelming sense of bemusement and confusion as to what they [Venky's] are doing. What are they looking to achieve? The supporters trust are frantically trying to raise £10million to buy a stake in the club. Can they do it in time? Will the Venky's sell? When will the slide halt? The answer to all of the above is, regrettably, 'we just don't know'.
The current state of Blackburn Rovers is that it is a club with real problems, and the fans are being driven away.
When we got relegated in 1999, it was because we were simply not good enough over the course of a season.
Someone has to win the league, someone has to get relegated. That's what drives the passion and emotion of our beautiful game.
What was different back then is that we were run with honesty, integrity and hard work.
I sat there, in the upper tier of the Blackburn End when we drew at home to Manchester United, sealing our fate that we would be playing in the second tier of English football the following season.
The fans were on their feet. They wept for their team and applauded a lap of honour. We had given our all.
Fast forward 13 years and I sat there again. At home to Wigan, I have never experienced such a vitriolic outpouring of hate towards the club's hierarchy as we fell out of the Premier League once again. Only one song was sung..."Venky's out".
Off the pitch, the club is rudderless as the lack of footballing know-how is clear for all to see. The club that Jack built is crumbling.
As fans, we just want our club back.
Venky's out. Please.