The ongoing Luis Suarez saga continues to act as a great source of news for the national sport pages, but the message from Anfield is clear - make an offer we can't refuse or don't bother us.
Over the past decade, Liverpool have had their fair share of transfer blunders, both in and out of the Shankly gates, but on this occasion their policy is spot on.
Luis Suarez has scored 51 goals in 96 competitive appearances since signing for Liverpool and last summer signed a new 'long-term' contract.
He is, without doubt, one of the best footballers in the world. A player who illuminates a match every time he steps onto the pitch. A player who, in this day and age of unaffordable match tickets, is possibly still worth the entrance fee alone.
Many great players have graced the Anfield turf, but there are few who can match the Uruguayan's balance of sublime skill and relentless work rate.
If a declining Fernando Torres was worth £50million (I think we all know now that he wasn't) then Liverpool should not be expecting a penny less for their current talisman.
Thankfully the club has a strong hand. They do not need to sell and they know what the player is worth. Anything less than that and he won't be going anywhere.
The Anfield faithful have worshipped Suarez and forgiven his sins when everyone else was queuing up to stick the knife in.
He has received such unequivocal backing not because he simply played for Liverpool and not because he is a good player. But because whenever Suarez has put the famous red shirt on he has given absolutely every he has for the Liverpool cause. That is all the Kop has ever asked for.
But this is modern football. A place where loyalty is a word of declining substance.
Suarez has expressed a desire to play Champions League football. This can be no surprise to anyone as that is the contemporary goal for most professional footballers. With Liverpool not troubling border control this season, there isn't even a never-ending sequence of Europa League fixtures to 'look forward' to.
Suarez's initial comments about wanting to leave Anfield because of the rough ride he gets from the British press now lack any credibility. A desire to hold talks with Arsenal, who will play in the Champions League, but are British, sets out a different agenda.
Whatever the reasons for the change of heart from the one that saw him sign a new 'long term' contract last season, one thing is for certain - Suarez owes Liverpool Football Club another season.
The striker has missed 12 games for Liverpool - with another six to serve - due to two better-forgotten incidents during his tenure at the club.
Throughout that time, he has been protected by two Liverpool managers, his team-mates and fans yet this seems to count for nothing when a club in the Champions League come knocking.
No one can blame Suarez for wanting to play at the highest level possible, but he has the opportunity to make that happen by sticking with the club who have backed him at every corner in the pursuit of success.
Suarez has the opportunity to repay the club by sticking around for another year and helping them climb back into the top four. If that goal remained unfulfilled at the end of the season then few Kopites would complain if he then moved on to a Champions League club.
Great players have come and gone at Anfield, and the sight of 95,000 fans packed into the MCG in Australia this week tells you everything you need to know about the pedigree of a club which remains as big a global draw as ever.
Liverpool is a better side with Suarez in it, but if that is not to be, a cheque in excess of £50milllion should just about cover it.