Old Trafford

Next Game

Man Utd v Hull City

Saturday, 29 November 2014, 15:00

Barclays Prem

Emirates Stadium

Last Game

Arsenal 1 - 2 Man Utd

Saturday, 22 November 2014, 17:30

Barclays Prem

United still after silverware

Manchester United's hunt for silverware will not be affected by increasing commercial demands, according to group managing director Richard Arnold.

Last Updated: 09/07/13 at 16:50 Post Comment

David Moyes: Still expected to challenge for silverware

David Moyes: Still expected to challenge for silverware

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Arnold has been one of United's major players in securing a raft of gargantuan commercial deals in recent times, chief among which is the record £357million shirt sponsorship deal with Chevrolet that takes effect from the start of the 2014-15 campaign.

On Monday, Arnold announced a five-year contract with Russian airline Aeroflot that will net the Old Trafford outfit well in excess of £25million.

However, the prominent presence of manager David Moyes and many members of his first-team squad at the Aeroflot event has given way to concerns about the additional demands being placed on playing staff.

Moyes revealed he had been made "very aware" by predecessor Sir Alex Ferguson that dealing with sponsors is now regarded as part of the manager's brief at United.

Yet Arnold insists there will be no impact on performances on the pitch.

"The number one objective for everyone at this club is to be the number one team on the pitch," said Arnold. "We do nothing that will get in the way of that.

"We work very hard with the support staff to make sure what we do is done in a way that minimises any impact on the players, both from a fatigue and distraction point of view.

"The work we do is very carefully planned."

United's commercial revenue is expected to take another massive leap when it is confirmed in the annual results due to be published in the autumn.

And there is still the major shirt manufacturing deal, currently held by Nike, to be concluded, which will net United another huge sum.

The Aeroflot partnership could ultimately bring in around £40million according to some observers, but Arnold feels the airline stands to benefit massively from that investment.

"They have a very good understanding of what we can do for them in terms of connecting and elevating their brand, not just with our fans but with a billion football fans around the world," said Arnold.

"There is nothing like sport. In sport there is nothing like football and in football there is nothing like Manchester United in terms of delivering connection and exposure.

"It is one of the highest levels of partnership, which is reflective of a serious commitment from them and us.

"Also it is a first partner for a particular part of the world and we are very excited about that."

TEAMtalk Facebook Fan Page

The TEAMtalk fan page is a great place to meet like minded people, have football related discussions and make new friends.

Related News

Most Commented

Readers' Comments

L

oved the article. i remember at school, after failing an exam, I would become obscenely secretly happy if I discover that others failed as well. Misery loves company...Now here is to hoping Chelsea joins the party and Stoke city wins the league...Cheers!

gabu
The Premier League: As Crazy As A Bag Of Snakes

C

haos reached its ultimate reckoning last weekend with Tony Hibbert looking assured at left back and Osman looking like a cultured ball playing midfielder before busting a gut to get to the back post for a Samuel Eto'o ball. Different chaos but chaos. If Kone scores the winner tonight I fear the world will end.

jelasfirsttouch
The Premier League: As Crazy As A Bag Of Snakes

A

beautiful demonstration of why stats mean diddly-squat in football.

cheshire-gooner
WhoScored's PL Team Of 2014 So Far...

Footer 365

Scottish football: Ally McCoist says 'write Rangers off at your peril'

Rangers manager Ally McCoist believes his side are capable of catching Hearts in the race for the Championship title.

Jack Wilshere has had ankle surgery and the Arsenal man will be out for around three months

Arsenal will be without Jack Wilshere for around three months after the midfielder underwent ankle surgery.

Transfer news: Yannick Bolasie won't be leaving Crystal Palace, says Neil Warnock

Neil Warnock has vowed winger Yannick Bolasie will not leave Crystal Palace during the January transfer window.

Mail Box

Makes Sense To Make Gerrard Liverpool Manager

That's the thoughts of one Mailboxer, who wants Jamie Carragher as defensive coach. Plus views on Arsenal, Malmo v Juventus, Alexis Sanchez & tremendous improvement...

Mails: Quit Massaging Mourinho's Ego

That's the message from the afternoon mailbox after it was claimed that the Chelsea boss has transformed Cesc Fabregas into a complete player. Plus, more on Arsenal...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property