Old Trafford

Next Game

Man Utd v Norwich

Saturday, 26 April 2014, 17:30

Barclays Prem

Goodison Park

Last Game

Everton 2 - 0 Man Utd

Sunday, 20 April 2014, 16:10

Barclays Prem

United still after silverware

Manchester United's hunt for silverware will not be affected by increasing commercial demands, according to group managing director Richard Arnold.

Last Updated: 09/07/13 at 16:50 Post Comment

David Moyes: Still expected to challenge for silverware

David Moyes: Still expected to challenge for silverware

World Cup 2014

Check out the latest outright odds on next summer's World Cup in Brazil

Arnold has been one of United's major players in securing a raft of gargantuan commercial deals in recent times, chief among which is the record £357million shirt sponsorship deal with Chevrolet that takes effect from the start of the 2014-15 campaign.

On Monday, Arnold announced a five-year contract with Russian airline Aeroflot that will net the Old Trafford outfit well in excess of £25million.

However, the prominent presence of manager David Moyes and many members of his first-team squad at the Aeroflot event has given way to concerns about the additional demands being placed on playing staff.

Moyes revealed he had been made "very aware" by predecessor Sir Alex Ferguson that dealing with sponsors is now regarded as part of the manager's brief at United.

Yet Arnold insists there will be no impact on performances on the pitch.

"The number one objective for everyone at this club is to be the number one team on the pitch," said Arnold. "We do nothing that will get in the way of that.

"We work very hard with the support staff to make sure what we do is done in a way that minimises any impact on the players, both from a fatigue and distraction point of view.

"The work we do is very carefully planned."

United's commercial revenue is expected to take another massive leap when it is confirmed in the annual results due to be published in the autumn.

And there is still the major shirt manufacturing deal, currently held by Nike, to be concluded, which will net United another huge sum.

The Aeroflot partnership could ultimately bring in around £40million according to some observers, but Arnold feels the airline stands to benefit massively from that investment.

"They have a very good understanding of what we can do for them in terms of connecting and elevating their brand, not just with our fans but with a billion football fans around the world," said Arnold.

"There is nothing like sport. In sport there is nothing like football and in football there is nothing like Manchester United in terms of delivering connection and exposure.

"It is one of the highest levels of partnership, which is reflective of a serious commitment from them and us.

"Also it is a first partner for a particular part of the world and we are very excited about that."

World Cup 2014

Check out the latest outright odds on next summer's World Cup in Brazil

Related News

Sky Bet

    • Retrieving latest Sky Bet odds

Most Commented

Readers' Comments

W

hy don't you call in Becks as well...and we will all have a lovely tea party!

kimosabi
United: Scholes helping out

M

ourinho is just a good-looking version of Allardyce (Fit Sam?). Clearly 19th century football isn't such a big deal after all?

Ezy_Rider
Chelsea Killed The Game Instead Of Playing It

S

tay put, Pep. Timothy Sherwood has this under control.

slowgraffiti
Guardiola plans Bayern stay

Footer 365

Premier League: Chelsea trio Mourinho, Faria and Ramires charged with misconduct

Chelsea trio Jose Mourinho, Rui Faria and Ramires have all been charged with misconduct by the Football Association.

Manchester United's Adnan Januzaj chooses Belgium over England and Kosovo

Manchester United youngster Adnan Januzaj has chosen to represent Belgium at international level.

World Cup: Copacabana riots cast further shadow over Brazil 2014 preparations

With 50 days to go until the World Cup, riots have broken out around Rio de Janeiro's famous Copacabana beach.

Mail Box

Of Course People Remember How You Won

Some have said that it doesn't matter how Chelsea played as long as they won, but is that true? Plus, we've found the one chap who enjoyed Tuesday's game...

Chelsea Got A Result, What's The Problem?

There is plenty of 'that's 90 minutes I'll never get back' sentiment about Chelsea's 'performance' in Madrid, but at least one person thinks they did what was required...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property