The League One champions cut the price last year following their title-winning heroics in their League Two campaign.
The club have announced the change in pricing policy is necessary to help them improve investment and aid their ultimate goal of playing in Scotland's top flight and European competitions.
They have put up most prices by about 15%, with some up more than 20%, although some child tickets have been cut to £50 and "value" season books are available in one section for £250.
In a statement on their official website, the Ibrox club said: "Rangers fans have once again been tremendous in their support with more than 72,000 season tickets being sold in the past two seasons and an average attendance in 2013/14 of over 40,000, the seventh highest in British football.
"The last two campaigns have seen a 33% decrease and a subsequent freeze in season ticket prices. This season as the club prepares to return to the top flight, challenge and re-establish Rangers at the top of Scottish football, we must invest further in all areas across the club.
"An increase in season ticket prices is therefore necessary. The club recognises it is the supporters who make Rangers truly special which is why, although some prices are rising, there is more commitment than ever to making sure Rangers is accessible to all fans, families and the community."
Speaking at the launch of the new season tickets, club captain Lee McCulloch said: "I was delighted to pledge my long-term future to Rangers when we played in Division Three last season and I want to play my part in our rise back to the very top of Scottish football.
"Rangers is a special football club and our fans have been magnificent throughout our journey so far.
"I dream of playing for this great institution at the very highest levels of the game and in Europe once again but first we have to negotiate the Championship, which will be a tough league next season.
"With the support of our fans we can rise again and I would like to thank all our season ticket holders for their continued backing."
And, despite their failure to beat Raith Rovers in last weekend's Ramsdens Cup final, McCulloch is convinced the Gers can bounce back against Dundee United in Saturday's Scottish Cup semi-final at Ibrox.
He told Sky Sports News: "Speaking from a player's point of view, the dressing room knew immediately after the game that we were going to be criticised and rightly so as it was a game we were expected to win.
"We knew we let the club down, the fans down and the management down so obviously we were going to take every bit of criticism coming our way.
"But I believe we are capable of winning the Scottish Cup. It's just a matter of going out and proving it. We can sit and talk about it all day but it's a matter of getting every player to turn up and put on a show."
And former Rangers defender Christian Dailly admits he is stunned by the criticism aimed at boss Ally McCoist this season considering the club's stroll to the League One title.
"Who else could you get to go through what Ally McCoist has gone through," said Dailly, who was working with the Scotland U18s ahead of their Victory Shield clash with England at Ewood Park this Friday.
"He had a brilliant upbringing under Walter Smith... and he is doing exactly the job that you would hope he would do in terms of getting them up the leagues.
"Saturday's game is likely to be one of the best of the season. On paper it looks like it could be a really intriguing match but it would be very dangerous to write Rangers off, even after last weekend's result. You can never write a Rangers team off under Ally McCoist, no way.
Watch Rangers take on Dundee United live from Ibrox at 12.30pm this Saturday on Sky Sports 2