United recruit media chief

Manchester United have appointed a new head of media as they attempt to bolster their global social networking presence.

Last Updated: 10/06/13 at 18:49 Post Comment

Old Trafford: David Sternberg appointed new head of media

Old Trafford: David Sternberg appointed new head of media

David Sternberg, a former Fox and Universal Sports executive, has already started in his new role to oversee the club's MUTV channel, as well as websites, mobile, social and print media.

Phil Townsend will continue in his position as United's communications director.

United have a hugely-popular Facebook page but not yet a Twitter account, though the club's handling of Sir Alex Ferguson's retirement as manager hinted at an increased commitment to social media.

The official news release carried the Twitter hashtag 'thankyousiralex' and Ferguson's decision to retire led to 1.4m mentions on the site in a single hour.

Meanwhile, United have added Mexican banking group INVEX to its array of sponsors.

The four-year deal gives INVEX the rights to produce United-branded credit cards in Mexico, where the club says it has 24 million followers.

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T

he thing is, footballers are role models, and children are influenced by them. I watched the Chelsea game with my 6 year old, and at school the next day she stamped on Emre Can.

megabrow (cufc)
Diego Costa: The Patron Saint Of S**thousery

Y

et again Barcelona try to convince the world that they only play the most virtuous of football. I've never seen a team so willing and able to dish out lumps but feel so self-righteous that no opposition player should ever have the audacity to tackle them.

charsmatcengma
Enrique hauls Neymar to safety

I

d love to see a United v Liverpool FA cup final. It would certainly fit the narrative. Obv I'd want the ending to be one of an O.G. and tears as he collects his runner-up medal.

GVMUFC
Gerrard Constantly Searching For That Final Hurrah

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