United recruit media chief

Manchester United have appointed a new head of media as they attempt to bolster their global social networking presence.

Last Updated: 10/06/13 at 18:49 Post Comment

Old Trafford: David Sternberg appointed new head of media

Old Trafford: David Sternberg appointed new head of media

David Sternberg, a former Fox and Universal Sports executive, has already started in his new role to oversee the club's MUTV channel, as well as websites, mobile, social and print media.

Phil Townsend will continue in his position as United's communications director.

United have a hugely-popular Facebook page but not yet a Twitter account, though the club's handling of Sir Alex Ferguson's retirement as manager hinted at an increased commitment to social media.

The official news release carried the Twitter hashtag 'thankyousiralex' and Ferguson's decision to retire led to 1.4m mentions on the site in a single hour.

Meanwhile, United have added Mexican banking group INVEX to its array of sponsors.

The four-year deal gives INVEX the rights to produce United-branded credit cards in Mexico, where the club says it has 24 million followers.

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W

inners two weeks in a row? I haven't felt this good since the halcyon days of sir alex and micky phelan.

GVMUFC
Premier League Winners And Losers

T

his isn't directed at Van Gaal in particular, but, let's be honest, you don't have to be a tactical genius to beat Arsenal at the moment do you? I will say one thing...he put Van Persie on Monreal deliberately? Our Robin hardly had a touch did he? So did that really work? Hmmm....I'd stick to substituting Keepers (yes,yes, it was directed towards him in the end....)

cheshire-gooner
LVG: 'Tactics exposed Arsenal'

W

hat a load of Bull***t. DiMaria hardly had a kick and they won because of a dodgy offside and a breakaway goal when Arsenal were chasing. Good luck to them they got their points but to try and claim this as some sort of tactical masterstroke is laughable, It was luck pure and simple.

nicos
LVG: 'Tactics exposed Arsenal'

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