United recruit media chief

Manchester United have appointed a new head of media as they attempt to bolster their global social networking presence.

Last Updated: 10/06/13 at 18:49 Post Comment

Old Trafford: David Sternberg appointed new head of media

Old Trafford: David Sternberg appointed new head of media

David Sternberg, a former Fox and Universal Sports executive, has already started in his new role to oversee the club's MUTV channel, as well as websites, mobile, social and print media.

Phil Townsend will continue in his position as United's communications director.

United have a hugely-popular Facebook page but not yet a Twitter account, though the club's handling of Sir Alex Ferguson's retirement as manager hinted at an increased commitment to social media.

The official news release carried the Twitter hashtag 'thankyousiralex' and Ferguson's decision to retire led to 1.4m mentions on the site in a single hour.

Meanwhile, United have added Mexican banking group INVEX to its array of sponsors.

The four-year deal gives INVEX the rights to produce United-branded credit cards in Mexico, where the club says it has 24 million followers.

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put Ince in my fantasy football team, so it's no surprise at all really. I do that to players. Also responsible for De Jong and Upson being injured. Think I'll transfer in Di Maria just to ruin United....

megabrow (cufc)
F365's Top Ten Surprise Strugglers

L

ovren? £20m always seemed a touch on the expensive side, but I wasn't expecting him to be quite such a waste of money

stevenjameshyde
F365's Top Ten Surprise Strugglers

H

alf of our players have the physical presence of a 14 year old girl. I don't know why people are always shocked that they're injured.

TheWhiz
Wenger baffled by injuries

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