United recruit media chief

Manchester United have appointed a new head of media as they attempt to bolster their global social networking presence.

Last Updated: 10/06/13 at 18:49 Post Comment

Old Trafford: David Sternberg appointed new head of media

Old Trafford: David Sternberg appointed new head of media

David Sternberg, a former Fox and Universal Sports executive, has already started in his new role to oversee the club's MUTV channel, as well as websites, mobile, social and print media.

Phil Townsend will continue in his position as United's communications director.

United have a hugely-popular Facebook page but not yet a Twitter account, though the club's handling of Sir Alex Ferguson's retirement as manager hinted at an increased commitment to social media.

The official news release carried the Twitter hashtag 'thankyousiralex' and Ferguson's decision to retire led to 1.4m mentions on the site in a single hour.

Meanwhile, United have added Mexican banking group INVEX to its array of sponsors.

The four-year deal gives INVEX the rights to produce United-branded credit cards in Mexico, where the club says it has 24 million followers.

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Readers' Comments

T

his is brilliant! All these years of moral ambiguity, grey areas of offence and context..now we have a simple, easy to follow guide to right and wrong. What did you do today? I kicked the face off a panda . Oh well, you didn't rape, kill anyone or abuse a minor, knock yourself champ.

megabrow (cufc)
Redknapp leaps to Mackay defence

I

wonder if he'd feel the same way if he wasn't a white, non-jewish heterosexual male. Because Mackay has basically insulted everyone else!

Jay_D
Redknapp leaps to Mackay defence

C

heers Harry. I was wondering if he'd murdered anyone

Ezy_Rider
Redknapp leaps to Mackay defence

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