United still after silverware

Manchester United's hunt for silverware will not be affected by increasing commercial demands, according to group managing director Richard Arnold.

Last Updated: 09/07/13 at 16:50 Post Comment

David Moyes: Still expected to challenge for silverware

David Moyes: Still expected to challenge for silverware

Arnold has been one of United's major players in securing a raft of gargantuan commercial deals in recent times, chief among which is the record £357million shirt sponsorship deal with Chevrolet that takes effect from the start of the 2014-15 campaign.

On Monday, Arnold announced a five-year contract with Russian airline Aeroflot that will net the Old Trafford outfit well in excess of £25million.

However, the prominent presence of manager David Moyes and many members of his first-team squad at the Aeroflot event has given way to concerns about the additional demands being placed on playing staff.

Moyes revealed he had been made "very aware" by predecessor Sir Alex Ferguson that dealing with sponsors is now regarded as part of the manager's brief at United.

Yet Arnold insists there will be no impact on performances on the pitch.

"The number one objective for everyone at this club is to be the number one team on the pitch," said Arnold. "We do nothing that will get in the way of that.

"We work very hard with the support staff to make sure what we do is done in a way that minimises any impact on the players, both from a fatigue and distraction point of view.

"The work we do is very carefully planned."

United's commercial revenue is expected to take another massive leap when it is confirmed in the annual results due to be published in the autumn.

And there is still the major shirt manufacturing deal, currently held by Nike, to be concluded, which will net United another huge sum.

The Aeroflot partnership could ultimately bring in around £40million according to some observers, but Arnold feels the airline stands to benefit massively from that investment.

"They have a very good understanding of what we can do for them in terms of connecting and elevating their brand, not just with our fans but with a billion football fans around the world," said Arnold.

"There is nothing like sport. In sport there is nothing like football and in football there is nothing like Manchester United in terms of delivering connection and exposure.

"It is one of the highest levels of partnership, which is reflective of a serious commitment from them and us.

"Also it is a first partner for a particular part of the world and we are very excited about that."

Related News

Most Commented

Readers' Comments

I

d like to add players who push their team-mates out of the way to celebrate on their own

exhausted
The Ten Most Hated Things In Football

I

f I were Manuel Pellegrini I would keep quiet and hope the Board didn't notice City not winning anything. If he isn't sacked I'd be astonished.

lfcfan80
Pellegrini: I won't be sacked

S

till I suppose it still gives him at least another year in the job. By the time it comes around , he can always make up another excuse. First it was 3 months , then a year .....Next year ? Whats his excuse with Van Persie ?

spud1
Di Maria 'could peak next year'

Footer 365

Neville 'concerned' over Reds form

Gary Neville has admitted that he is "concerned" that a resurgent Liverpool could qualify for the Champions League ahead of Manchester United.

Boro claim top spot as Derby lose

Middlesbrough became the new Championship leaders as they took advantage of Derby's latest slip by beating Millwall 3-0.

Aston Villa 2-1 West Brom: Benteke's late show helps end Villa's long wait for a win

Tim Sherwood recorded his first win as Aston Villa boss as Christian Benteke's late penalty helped beat West Brom 2-1.

Mail Box

Look Away Now Please, Sherwood...

Sherwood's cringeworthiness, Matic's Wembley celebrations, why LVG must show balls - it's all here in your Wednesday afternoon Mailbox...

United's No 2 Isn't That Bad Either...

One mailboxer is getting in a flap about the claim Man Utd would struggle without De Dea, while there's some anger directed at Chelsea...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company