Rodgers is keen to bolster his squad in the January transfer window and is widely reported to have lined up moves for Chelsea's Daniel Sturridge and Blackpool's Tom Ince.
However, it has been suggested both deals have hit snags over their price tags and agents' fees.
Rodgers insists he is only looking to bring in players who are hungry for success at Anfield rather than financial reward.
"You have to get hungry players in who want to work and want to fight to be successful - that is the biggest thing for me," he said.
"They will get a good contract coming here but if they want to argue over money, and other things that go around it, I don't want them here. In my experience those players will eventually let you down anyway.
"So, for us, it is about getting players in who are hungry to succeed and to pull on the shirt.
"That's the simple message for any player coming here - you can't take the money and run. You have to earn the right to play for this club and to help us succeed."
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