Newcastle have been busy plundering Ligue 1 for fresh faces this month, with Mathieu Debuchy, Mapou Yanga-Mbiwa, Yoan Gouffran, Massadio Haidara and Moussa Sissoko having all arrived at St James' Park.
Pardew believes there is better value to be found on the continent after previously being interested in Zaha, who has agreed to join Manchester United from Crystal Palace in a deal worth up to a reported £15million.
"There is slightly more value in the French market," said Pardew. "Obviously, we have exploited that.
"Zaha is a typical example of trying to take a young player out of the Championship. I like Zaha. I wanted to take him but, seriously, we had no chance. We just can't pay that.
"We got four players for that. It suited our needs better to strengthen several positions for that sort of money.
"It was a case of getting the players that were right for us at the price that was right for us.
"We wanted players who had ambition in them, not just for six months but for the future. None of them was a knee-jerk reaction, otherwise we would have bought a 31-year-old from a squad in the Premier League.
"We bought players to take us forward. We are happy with the business we have done."