Npower end league sponsorship

The Football League's sponsorship deal with energy supplier npower will not be renewed when the contract expires at the end of the season.

Last Updated: 26/02/13 at 17:24

Npower trophy: Won't be supporting Football League after this season

Npower trophy: Won't be supporting Football League after this season

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Npower signed a three-year deal, believed to be worth around £21million, to replace Coca-Cola in 2010 but have confirmed to that they are bringing their partnership to an end.

"We can confirm that we will not renew our sponsorship of The Football League when the current season ends at the end of May," a statement read.

"During the last three years, we have enjoyed a hugely successful relationship with The Football League and have engaged the passion of thousands of football fans across the country."

No announcement is due on who will replace npower as the league's principal sponsor.

"The contract comes to an end at a time when npower is in the process of reviewing and defining brand positioning and marketing strategy to help shape future direction, following a restructure which saw the generation arm merge into a wider pan-European company," the statement continued.

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

G

ood lord that's got me unnecessarily excited. Damn you Storey. Cut to Liverpool being crushed under the wheels of Sparky's Stoke Machine and Firmino brought off the bench to no effect. It's the hope that kills you.

suarez_blind
Roberto Firmino: Steel To Complement The Silk

N

o Schweini? Have to admit that I did a little sex wee when we signed him and I can't wait to see him in action!!!

spence
F365's Top Ten Players We Can't Wait To Watch

I

think he'll do quite well. My only reservation would be Kagawa, who had similar stats to Firmino in the bundesliga before he came, but time will tell.

GVMUFC
Roberto Firmino: Steel To Complement The Silk

Footer 365

'Massive legend' Schweini stirs Shaw

Luke Shaw believes the "humble" presence of World Cup winner Bastian Schweinsteiger and the confidence of Memphis Depay will greatly improve Man Utd.

Chelsea close on Rahman but miss Donsah

Chelsea have agreed personal terms with Augsburg left-back Abdul Baba Rahman and expressed an interest in Cagliari midfielder Godfred Donsah.

Bayern star Gotze to reveal future plans

Bayern Munich midfielder Mario Gotze was coy about his future after scoring in the Audi Cup against a side he may face at least twice more this season.

Mail Box

Chelsea Are Stronger Than Last Season

One Chelsea fan points out that they won the league last year and have improved, so... Plus thoughts on United worries, pre-season predictions, Valdes and Chuba...

Louis Van Gaal Only Wants Football Robots

Louis van Gaal only wants players who are human robots, apparently. It's a great Mailbox, with thoughts on Chelsea, Audi Cup, Fabregas, Lingard and Joe Gomez...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company