Beckham begins Beijing role

David Beckham has arrived in Beijing to begin his role as China's first global football ambassador.

Last Updated: 21/03/13 at 17:12 Post Comment

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

The former England captain, who will combine the job with playing for Paris Saint Germain, was met by a media scrum and thousands of fans at the start of his four-day visit.

Beckham will attend league matches in China and visit schools to promote the game at grassroots level.

"Thank you for an amazing welcome," the 37-year-old, speaking at one school in the capital, said. "I'm very happy to be here, I've always been welcomed with open arms.

"Football has been part of my life since I was very young so I'm very proud to be an ambassador and to help the development of the game here."

Chinese football is working to recover from a match-fixing scandal that has seen several top officials, players and referees jailed or banned.

Television viewing figures for foreign leagues far outnumber those for the tarnished domestic league, while the national side failed to qualify for next year's World Cup.

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

I

t's why Mourinho is so successful. He gives players a specific, limited set of functions to perform. They are but a cog in a machine. Do no more, do no less. I assume he learnt it from LvG :)

red_devil83
Fellaini Has Politely Become Undroppable

I

really hope that someone in the mainstream media spots that the Bayern manager played for and managed Barcelona quite well, and thinks to mention it in the build up. That would be really interesting.

megabrow (cufc)
Barcelona to face Bayern

Y

our gob says one thing, Brendan, the results say something else.

balls-to-monty
Rodgers bullish over Anfield future

Footer 365

Ilkay Gundogan close to Manchester United move

Manchester United are close to agreeing a £21.5m deal to sign Borussia Dortmund midfielder Ilkay Gundogan, according to Sky sources.

Eden Hazard will stay at Chelsea and not move to Real Madrid, says Jose Mourinho

Chelsea manager Jose Mourinho is not concerned about Real Madrid’s reported interest in Eden Hazard.

Barcelona to face old boss Pep Guardiola's Bayern, Juventus draw Real Madrid in Champions League semi-finals

Bayern Munich boss Pep Guardiola will return to the Nou Camp to face Barcelona in the Champions League semi-final.

Mail Box

Chelsea Millions Should Buy Better...

For the money they have spent, Chelsea should be playing like the Harlem Globetrotters rather than Atletico. We have mails on Cesc, Brendan Rodgers and...

Brendan Rodgers Is David Cameron...

Rodgers is compared to the Prime Minister, insomuch as he has a right to peddle bulls**t, apparently. Plus why comparing Arsene Wenger to Diego Simeone is a mug's game...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company