Despite Ivan Gazidis' bullish talk of an 'escalation in financial firepower', Arsenal are quickly learning that having a bulging bank account is not the be-all and end-all when it comes to a summer recruitment drive. Working out exactly how their vast wealth should be spent is now the biggest problem facing the Gunners and an entirely unfamiliar concern to a club previously so adept at finding the best value in the lower end of the market.
Arsene Wenger has decided that acquiring a new number nine is his top priority and to many fans the next steps initially seemed rather simple. 1. Identify leading target. 2. Prepare briefcase of unmarked bills. 3. Arrange to meet at a secure location. 4. Swap briefcase for target. 5. Ask if all this secrecy was really necessary.
The 'hitch' in this absurdly straightforward hypothetical negotiation process came when the first name in the frame, Gonzalo Higuain, had his price hiked by Real Madrid, perhaps as part of an elaborate game of cat and mouse that revolves around Arsenal's expensive Plan B: Luis Suarez.
Ah, Luis Suarez. Slayer of defences. Twister of blood. Great goalscorer and scorer of great goals. Plan B? He should have been Plan A, Plan B and Plan C (don't ask what the C stands for). Why on earth wouldn't you want to sign him?
Oh, right. That. And that. And yes, probably that as well. Not that last thing, though. I think that was Noel Edmonds.
Well, hasn't this left Arsenal fans in something of a bind? On the one hand, a good number of supporters would be delighted to welcome the second most prolific striker in the Premier League last season and a signing that would herald a new era of financial strength. Shelling out for Suarez is in many ways a no-brainer and, although his arrival wouldn't necessarily mean the Gunners are challenging for the title, he would allow for fewer nerves in the race for a Champions League place. An Arsenal with Suarez are at present more than a single point stronger than Spurs, even considering Andre Villas-Boas' shrewd acquistion of Paulinho and Nacer Chadli.
But, as Voltaire and Uncle Ben from Spiderman both famously said, with great power comes great responsibility. As much as Arsenal are desperate to strengthen and don't appear to have any other targets aside from Suarez, the club have a duty to listen to the opposing view on signing the forward. The view held by many concerned fans that a line should be drawn between finding a new star striker and placing all one's eggs in the basket of a man known for his remarkable propensity to break eggs.
It's clear that Wenger and Gazidis need to think long and hard about how to proceed before adding another pound to the Gunners' latest bid. Not only are there several compelling objections to signing Suarez - we know what they are - but what would his arrival do to an already divided fanbase?
One imagines that there would be a great deal of side-switching between Wenger Outs and Wengerites, the consequence of which would be enormously detrimental to the 'Right Way Of Doing Things' philosophy long-preached by the manager and his aides. Although Arsenal clearly have their problems at the moment, the eight-year trophy 'drought' has been a manageable and managed situation, leading the Gunners to this position of renewed power.
But Suarez changes all that. He changes the nay-sayers into yea-sayers and he also changes Wenger's - and by extension the club's - philosophy. If you sign football's enemy number one, you have to accept that it will be perceived that you are washing your hands of the relevant moral considerations. And without a doubt, they are relevant.
Perhaps you believe that some fans are too hung up on the rights and wrongs of this deal, but surely everyone can understand why the concerns exist. It isn't difficult to sympathise with fans who feel that Arsenal are selling out by pursuing Suarez and are startled at the sudden change in their peers' attitude as the club's interest gathers pace.
For Arsenal, the effect of this is the real issue. There are Gooners who have commented on F365 that they won't return to the Emirates if the club sign Suarez and that obviously isn't a desirable situation for anyone. The truth is that the club wouldn't be in this position to splurge if it wasn't for loyal fans filling the Emirates every other week and so the least Wenger and Gazidis owe is an explanation of why Suarez's indiscretions matter not a jot when it comes to chasing a new striker.
It seems an enormous amount to consider for just one signing, one footballer, one man. But if Arsenal step over the line that many fans have drawn, there is no coming back.
Matt Stanger - he's on the Twitter.