Allam: Hull must change name

Hull City owner Assem Allam says it is vital to change the club's name because it is losing so much money.

Last Updated: 21/11/13 at 10:21 Post Comment

Assem Allam: Hull City owner claims name change is vital

Assem Allam: Hull City owner claims name change is vital

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Allam hopes to change the team's name from Hull City AFC to Hull Tigers, having previously described 'City' as a "lousy" and "common" word.

He will have to persuade the Football Association's council to allow the name change but said the club made losses of £28m last season when it was promoted to the Premier League.

He told the Guardian: "I know it will make a difference; shorter names have a quicker impact, it is textbook marketing.

"Hull is relevant. City is not relevant. Tigers: are you telling me you would drop the symbol of power?

"I cannot keep throwing money into it. There must be a limit. Our target is for the club to be self-financed, relying on its own resources.

"Manchester United are selling shirts in the Far East, selling commercial activities all over the world. We need the club to be known globally, and shortening the name will make the club known globally."

FA rules however say any change to the 'playing name' - in this case Hull City - must be approved by the council and an application will have to be lodged before April 1 ahead of a proposed change for the following season.

The rule states: "A club competing in any one of the Premier League, Football League, Football Conference, Southern Football League, Isthmian League and the Northern Premier League shall not be permitted to change its playing name... save with the prior written permission of council.

"Any application for a change of playing name must be received before 1st April in any calendar year in order for it to be considered by council for adoption in the following playing season.

"Council will use its absolute discretion in deciding whether to approve a change in a club's playing name."

Fans' group 'City Til We Die' hopes the FA will block the change.

It said in a statement: "Our group has already had extensive contact with key figures at the FA, and we anticipate they will take a dim view both of this announcement and of Dr Allam's rubbishing of our club's proud history at the meeting we had with him last week."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

I

t's why Mourinho is so successful. He gives players a specific, limited set of functions to perform. They are but a cog in a machine. Do no more, do no less. I assume he learnt it from LvG :)

red_devil83
Fellaini Has Politely Become Undroppable

I

really hope that someone in the mainstream media spots that the Bayern manager played for and managed Barcelona quite well, and thinks to mention it in the build up. That would be really interesting.

megabrow (cufc)
Barcelona to face Bayern

Y

our gob says one thing, Brendan, the results say something else.

balls-to-monty
Rodgers bullish over Anfield future

Footer 365

Eden Hazard lands PFA Player of the Year award

Chelsea midfielder Eden Hazard has been named the PFA Player of the Year.

Harry Kane lands PFA Young Player of the Year award

Tottenham striker Harry Kane has been named the PFA Young Player of the Year.

Arsene Wenger says it is impossible for Chelsea to lose title

Arsene Wenger believes it is just a matter of time before Chelsea are crowned champions after their 0-0 draw at Arsenal.

Mail Box

Chelsea Millions Should Buy Better...

For the money they have spent, Chelsea should be playing like the Harlem Globetrotters rather than Atletico. We have mails on Cesc, Brendan Rodgers and...

Brendan Rodgers Is David Cameron...

Rodgers is compared to the Prime Minister, insomuch as he has a right to peddle bulls**t, apparently. Plus why comparing Arsene Wenger to Diego Simeone is a mug's game...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company