Ayre: Champions League vital

Liverpool managing director Ian Ayre admits qualifying for the Champions League will help the club become a financial force again.

Last Updated: 11/03/14 at 12:05 Post Comment

Ian Ayre: Confident of future financial success

Ian Ayre: Confident of future financial success

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Liverpool's latest accounts revealed earlier this month saw them post annual losses of nearly £50m despite turnover increasing to a record £206.2m.

The Reds have dropped out of the top ten of the Deloitte Football Money League to 12th spot and Ayre is keen to see the club regain their place among Europe's elite as soon as possible.

It is the first time Liverpool have been outside the top 10 in 14 years and Ayre acknowledges being back in the Champions League next season for the first time since 2009 would provide a major financial boost to the club.

"It is serious in the sense that we are Liverpool FC and we know what good looks like. We've been there and we expect to be the best we can be," Ayre told the Liverpool Echo.

"But you have to take a reasonable amount of comfort from the fact that we know why we are 12th. We are not playing European football and that's at the heart of it. We have a stadium that doesn't allow us the capacity that our demands dictate.

"So we know why, and we are doing all we can to address that. We are doing what we can in terms of European football by addressing it on the pitch and we are all hoping we can get back in the Champions League.

"Brendan and the team at the club have all put a fantastic effort in to try and win us that prize and get us there. And if we got Champions League football and were enjoying Champions League revenues I think that would have put us eighth in that Deloitte league this year."

Ayre also admits increasing the capacity of Anfield would increase revenue and insists that plans for the re-development of the stadium are still on track.

"We continue to feel very positive about where we are with the stadium objectives, but at the same time we continue to be very measured about it," added Ayre.

"We are in good shape and perhaps the best message we can give to the fans is that our timelines that we set out to achieve this are on track. We are not behind."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

I

really enjoyed this. Thanks F365 for another year of work avoidance - happy Christmas.

megabrow (cufc)
Our Person Of The Year: Alan Pardew

I

m no Sam Fan and this article sums him up beautifully. I always like to imagine that when he watches anything on TV and hears clapping, he stands up and aknowledges the applause, thinking its for him!

cozens
Football Managers On TV: Sam Allardyce

N

ah, Fergie is just having another pop at Rooney. He just wants to put him down whenever he gets a chance. Rooney is by far the best English player. Carrick is not far behind, mind. However, by elevating Carrick like that, Sir is having a dig at Wayne. Fergie is well-known for mind games like that. Good to see he's still feisty.

timbo
Van Gaal will thrive - Ferguson

Footer 365

Sky sources: Neil Warnock sacked by Crystal Palace after run of one win in 12 games

Neil Warnock has been sacked as manager of Crystal Palace, with Keith Millen placed in charge for Sunday's trip to QPR.

Rooney Enjoying 'Scholes' Role

Manchester United captain Wayne Rooney is revelling in his position as an attacking central midfielder, after he scored twice in the 3-1 victory over Newcastle at Old Trafford on Boxing Day.

Arsene Wenger admits Olivier Giroud deserved his red card for headbutting Nedum Onuoha

Arsene Wenger admits Olivier Giroud deserved his red card for headbutting Nedum Onuoha in Arsenal's 2-1 win over QPR.

Mail Box

Van Gaal's Half-Term Report Card...

One Man United fan isn't happy with the rate the team is progressing under Louis van Gaal, while the mailbox also wishes Liverpool fans a Merry Mid-Table Christmas...

Hang On, Rafa's Success Is No Fluke...

The afternoon mailbox kicks the morning mailbox's arse after claims that Rafa Benitez has fluked his success. Plus, big talk about Liverpool's progress and lots more...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property